2024å¹Žææ°ïŒæé¡å¶è±æ¯ãµãã³ãšã¯äœãïŒ
1-1. æé¡å¶è±æ¯ãµãã³ã®åºæ¬æŠèŠãšç¹åŸŽ
æé¡å¶è±æ¯ãµãã³ã¯ãæ¯æå®é¡ãæ¯æãããšã§ç¶ç¶çãªè±æ¯æœè¡ãåããããæ°ããã¹ã¿ã€ã«ã®è±æ¯ãµãŒãã¹ã§ããäŸãã°ããã¥ãŒãã©ããã ãããé座ã«ã©ãŒããšãã£ã倧æãã§ãŒã³ã§ã¯ãæã
3,000åïœ8,000åçšåºŠã§å
šèº«è±æ¯ãå¯èœãç¹åŸŽã¯ãéãæŸé¡ããã©ã³ãå€ããåŸæ¥ã®åæ°å¶ãšã¯ç°ãªããæ°è»œã«éããç¹ãæå€§ã®é
åã§ãã
ç§èªèº«ãæšå¹Žãããã¥ãŒãã©ããã ãå©çšããŠããŸãããäºçŽã®æè»æ§ãé«ãã仿ã¯å¿ãããããäŒã¿ããšèª¿æŽã§ããã®ãå©ãã£ãŠããŸããç¹ã«å€åãªã©éäžçã«éãããææã«äŸ¿å©ã§ããã
1-2. åŸæ¥ã®è±æ¯æ¹æ³ãšã®3ã€ã®æ±ºå®çãªéã
1.
æéäœç³»ïŒåŸæ¥ã®è±æ¯ãšã¹ãã¯é«é¡ãªäžæ¬æããäž»æµã§ããããæé¡å¶ã¯å®¶èšã«åªãã
2.
éé¢ããŒã¹ïŒåæ°å¶éããªãã®ã§ãä»é±ã¯2åéããããšãã£ãèšæ©å¿å€ãªéé¢ãå¯èœ
3.
å¥çŽæéïŒ1幎å¥çŽãªã©é·æçžããå°ãªããæ°è»œã«å§ãããã
äŸãã°ãTBCãã®åŸæ¥ãã©ã³ã ãš50äžåçšåºŠã®äžæ¬æããå¿
èŠã§ããããæé¡å¶ãªãåæè²»çš0åã§å§ããããã±ãŒã¹ãã»ãšãã©ãç§ã®å人ã¯ãé«é¡ãªåæè²»çšãããã¯ã§è±æ¯ã諊ããŠããããšèšã£ãŠããŸããããæé¡å¶ãªããã®å¿é
ã¯ãããŸããã
1-3. ãã®èšäºãèªãã¡ãªãããšã³ã¹ãåäžã®3ã€ã®ã³ã
ãã®èšäºãèªãããšã§ãæé¡å¶è±æ¯ããæãã³ã¹ãè¯ããæŽ»çšããæ¹æ³ãããããŸããå
·äœçã«ã¯ïŒ
1.
ãã¹ããªã¿ã€ãã³ã°ïŒè±æ¯å¹æãé«ãå¬å Žã«å¥çŽãããšãåŸïŒéèŠãå°ãªãææã®ãã£ã³ããŒã³ãçãïŒ
2.
ãµãã³éžã³ïŒå»çè±æ¯ãšå
è±æ¯ã®éããçè§£ããŠèªåã«åã£ãã¿ã€ããéžã¶
3.
é ããè²»çšïŒè±æ¯ã¯ãªãŒã ãã¢ãã¿ãŒã±ã¢ååã®è²©å£²ã«æ³šæ
å人çã«ãããããªã®ã¯ã12æïœ1æã®å¥çŽã§ããç§ãæšå¹Ž12æã«å¥çŽããæã¯ãå¬ã®ãã£ã³ããŒã³ãã§åæç¡æïŒ2ãæåç¡æãšããç Žæ Œã®ç¹å
žããããŸããã
1-4. ãªãä»ãæé¡å¶è±æ¯ãããã»ã©æ³šç®ãããŠããã®ã
2024幎çŸåšãæé¡å¶è±æ¯åžå Žã¯å幎æ¯30%å¢ã𿥿é·äžã§ãããã®èæ¯ã«ã¯ïŒ
-
åã女æ§ã®å¢å ïŒå¿ãã女æ§ã§ãéããããæè»ãªã·ã¹ãã
-
å®é¡å¶ãµãŒãã¹ã®æ®åïŒNetflixãSpotifyãªã©ãæé¡å¶ã«æ
£ããäžä»£ã®åãå
¥ãããã
-
æè¡ã®é²æ©ïŒææ°ã®å
è±æ¯æ©åšã®ç»å Žã§æœè¡æéãççž®ïŒäŸïŒãã¥ãŒã®ããã¬ãã¢ã ãã©ããã¯åŸæ¥æ¯30%çã10åæœè¡ïŒ
å®éãç§ãéããµãã³ã®ã¹ã¿ãããããã忥ã¯äºçŽãåãã¥ããã»ã©äººæ°ããšè©±ããŠããŸãããç¹ã«20ïœ30代ã®å¥³æ§å®¢ãæ¥å¢ããŠããããã§ãã
1-5. ã©ããªäººã«ããããïŒã¿ãŒã²ããå±€ã解説
æé¡å¶è±æ¯ãç¹ã«åããŠããã®ã¯ãããªäººïŒ
â
å¿ãã瀟äŒäººïŒäºçŽã®æè»æ§ãé«ã
â
åŠçïŒåæè²»çšãæãããã
â
è±æ¯åå¿è
ïŒæ°è»œã«å§ãããã
â
å£ç¯ã«åãããŠè±æ¯ããã人ïŒå€åãªã©ã«éäžããŠéãã
éã«ã1åã§ç¢ºå®ã«çµæãåºãããããšãã人ã«ã¯å»çè±æ¯ãåããŠããŸããç§ã®å Žåã¯ããšãããã詊ããŠã¿ããããšããè»œãæ°æã¡ã§å§ããŸããããå幎çµã£ãä»ã§ã¯æãããªå¹æã宿ããŠããŸããç¹ã«èã®åŠçãæ¥œã«ãªã£ãã®ãå¬ããã§ããïŒ
次åã®ã»ã¯ã·ã§ã³ã§ã¯ãäž»èŠãµãã³ã®æ¯èŒãå®éã«ãããè²»çšã®å
èš³ãªã©ãããã«å
·äœçãªæ
å ±ããäŒãããŸããæé¡å¶è±æ¯ãå§ãããæ©ãã§ããæ¹ã¯ããã²ç¶ãããã§ãã¯ããŠãã ãããã
2. æé¡å¶è±æ¯ãµãã³ã®ã¡ãªããã詳ãã解説
æé¡å¶è±æ¯ãµãã³ã¯ãåŸæ¥ã®ãéœåºŠæããããåæ°åžããšã¯ç°ãªããå®é¡æéã§è±æ¯ã±ã¢ãåããããæ°ããã¹ã¿ã€ã«ãç¹ã«ãã³ã¹ãè¯ãè±æ¯ãããããæ°è»œã«ç¶ãããããšããæ¹ã«æ¯æãããŠããŸããããã§ã¯ããã®å
·äœçãªã¡ãªããã5ã€ã®ãã€ã³ãã«åããŠè§£èª¬ããŸãïŒ
2-1. åæè²»çšãæããããã³ã¹ãã®è¯ã
ãè±æ¯ãµãã³ïŒé«é¡ããšããã€ã¡ãŒãžãèŠãã®ãæé¡å¶ã®æå€§ã®é
åãäŸãã°ã
ãã¥ãŒãã©ããã ã
é座ã«ã©ãŒã§ã¯ãæé¡3,000åïœ5,000åçšåºŠã§å
šèº«è±æ¯ãå¯èœãåæè²»çšãæ°åäžåãããå»çè±æ¯ãšæ¯ã¹ããšãå§åçã«ãªãŒãºããã«ã§ãã
ããã«ããµãã³ã«ãã£ãŠã¯ãåæç¡æãã£ã³ããŒã³ãã宿œããŠããããšããç§èªèº«ãé座ã«ã©ãŒã§åæ0åãå©çšããå®éã«1ã¶æåã®è²»çšãç¯çŽã§ããŸããããã®ããã«ãæ°è»œã«å§ããããã®ãæé¡å¶ã®åŒ·ã¿ã§ãã
2-2. æé¡ã ããç¡çãªãç¶ãããã
ããŸãšãŸã£ããéãçšæã§ããªãâŠâŠããšããæ¹ã§ãå®å¿ãæé¡å¶ã¯æ¯æã®æ¯æããªã®ã§ãå®¶èšãžã®è² æ
ã忣ãããŸããäŸãã°ã
TBCã®æé¡ãã©ã³ã¯ãã³ã³ããæ¯æããã¯ã¬ãžããã«ãŒãåå²ã«å¯Ÿå¿ããŠãããè³éèšç»ãç«ãŠãããã§ãã
ãŸãã
è±æ¯ã¯ç¶ç¶ãåœãæ¯åšæã«åãããŠéãå¿
èŠããããããæé¡å¶ãªãã仿ããµãã³ã«è¡ããªããããšèªç¶ã«ç¿æ
£åã§ããŸããç§ã®å人ããæé¡ã ãšãµãããªãããçµæãåºãããããšå®æããŠããŸããã
2-3. 奜ããªã ãã±ã¢ã§ããæè»æ§
ãéšåè±æ¯ã ãã©éäžã§ç¯å²ãå€ãããããæ°ã«ãªãéšäœã远å ãããããšããèŠæã«ã察å¿ã
ãã³ãã£ããŠã¹ã®ããã«ãæé¡æéå
ã§æœè¡éšäœãèªç±ã«å€æŽã§ãããµãã³ããããŸãã
ç¹ã«å€åãªã©å£ç¯ã®å€ããç®ã¯ããè
ãè±æ¯ãããïŒããšããããŒãºãå¢å ãæé¡å¶ãªã远å è²»çšãªãã§èª¿æŽå¯èœãªå Žåãå€ããèšæ©å¿å€ãªã±ã¢ãå¯èœã§ãã
2-4. å¥çŽæéã®å¶çŽãå°ãªãèªç±åºŠ
ãæ°å¹Žéçžãããã®ã¯å«âŠâŠããšããæ¹ã«å¬ããã®ããçæéã§è§£çŽã§ããç¹ãå€ãã®æé¡å¶ãµãã³ã¯ã
1ã¶æããšã®æŽæ°ãäž»æµã§ããäŸãã°ã
è±æ¯ã©ãã¯æäœå©çšæéãèšããããŠããããäœèª¿ãã©ã€ãã¹ã¿ã€ã«ã®å€åã«åãããŠæè»ã«éããŸãã
ãã ããè§£çŽæç¶ãã®ç· 忥ã«ã¯èŠæ³šæïŒ ç§ã¯ãã£ããç· åãéããŠ1ã¶æåäœåã«æ¯æã£ãèŠãçµéšããããŸãâŠâŠã
2-5. ã«ãŠã³ã»ãªã³ã°ããµãŒãã¹å
å®ã®ãã€ã³ã
æé¡å¶ãµãã³ã¯ããªããŒãçããéèŠãããããã¢ãã¿ãŒã±ã¢ãæåãåŸåã«ã
ãã¬ã€ã¢ã§ã¯ãå°ä»»ã®ã«ãŠã³ã»ã©ãŒãèç¶æ
ããã§ãã¯ããæé©ãªãã©ãã·ã¥åŒ·åºŠãéœåºŠèª¿æŽããŸãã
ã¹ãŽè±æ¯ã®ããã«ãè±æ¯åŸã®ä¿æ¹¿ã±ã¢ã¢ã€ãã ãç¡æã§æäŸãããµãã³ãå¢ããŠããŸãã
ãçµå±ã©ããããã®ïŒããšè¿·ã£ããã
ç¡æã«ãŠã³ã»ãªã³ã°ã掻çšããŸããããå®éã«ãµãã³ã®é°å²æ°ãã¹ã¿ããã®å¯Ÿå¿ã確èªã§ããã®ã§ãèªåã«åã£ãå ŽæãèŠã€ãããããªããŸããã
â»æ¬¡ã»ã¯ã·ã§ã³ã§ã¯ãæé¡å¶ã®ãã¡ãªãããšå¯Ÿçæ³ãã解説äºå®ã§ãã
3. æé¡å¶è±æ¯ãµãã³ã®ãã¡ãªãããæ³šæç¹ïœç¥ããªããšåŸæãã5ã€ã®ãã€ã³ã
æé¡å¶è±æ¯ãµãã³ã¯æè»œã§ã³ã¹ããè¯ããšè©å€ã§ãããå®ã¯ããããªã¯ããããªãã£ãâŠããšãã声ãå°ãªããããŸãããç§èªèº«ã3ç€Ÿã®æé¡å¶ãµãã³ãå©çšããçµéšãããå¥çŽåã«ç¥ã£ãŠããã¹ã泚æç¹ã培åºè§£èª¬ããŸãïŒ
3-1. é·æçãªã³ã¹ãèšç®ã¯å¿
é ïœãçµå±é«ãã€ããããé²ãæ¹æ³
ãæé¡3,000åïœããšããåºåãèŠãŠé£ã³ã€ããã¯ãããã®ã®ãå®éã«ã¯2幎éã£ãŠç·é¡7äžå以äžããã£ãâŠãšããã±ãŒã¹ã¯ãããããŸããäŸãã°ããã¥ãŒãã©ããã ã®ãå
šèº«è±æ¯ãã©ã³ãã¯æé¡5,500å(çšèŸŒ)ã§ãããæäœå©çšæé12ã¶æã§66,000åãããã«å¹æã宿ããã«ã¯18-24ã¶æããããããç·é¡10äžåè¿ãã«ãªãèšç®ã§ãã
ãè³¢ãå©çšæ³ã
â çæéäžã³ãŒã¹ãšã®æ¯èŒæ€èš
â è§£çŽéã®æç¡ã確èª
â ã广宿ãŸã§ã®å¹³åæéãããµãã³ã«è³ªå
ç§ã®å€±æè«ïŒ1幎ã§å¹æãæããããè§£çŽâçµå±ä»ç€Ÿã§åå¥çŽã§äºéæ¯åºã«âŠ
3-2. å®å
šè±æ¯ãŸã§ã«1-2幎ïœãå³å¹æ§ããæ±ãã人ã«ã¯äžåãïŒ
å»çè±æ¯ãšéããæé¡å¶ãµãã³ã®è±æ¯ã¯ãæžæ¯ããã¡ã€ã³ãæ¥æ¬äººã®æ¯è³ªã ãšãå®å
šã«çããªããªããŸã§ã«å¹³å18-24ã¶æããããŸããé座ã«ã©ãŒã®ã¹ã¿ããã«ãããšãç¹ã«æ¿ãæ¯è³ªã®æ¹ã»ã©æéãé·ããªãåŸåãããããšã®ããšã
ãéšäœå¥ã®ç®å®æéã
â èïŒ6-12ã¶æ
â äž¡èïŒ18-24ã¶æ
â VIOïŒ12-18ã¶æ
ã3ã¶æã§ãã«ãã«ã«ãªããšæã£ãã倧ééãïŒç§ã®èè±æ¯ã¯2幎ããããŸããâŠããšãããªã¢ã«ãªå£°ãã
3-3. ãã§ãŒã³åºã§ã䜿ããªãïŒïŒè€æ°åºèå©çšã®èœãšã穎
ãå
šåœå±éããŠãããã䟿å©ããšæããããå®ã¯ãã©ã³ã«ãã£ãŠå©çšå¯èœåºèãå¶éãããå ŽåããäŸãã°TBCã®æé¡å¶ãã©ã³ã¯ãç»é²åºèã®ã¿ãå©çšå¯èœã§ã転å€åŸã«è¿ãã«åºèããªããŠå°ã£ããšããäºäŸãã
ãäž»èŠãµãã³ã®å©çšå¶éæ¯èŒã
â ãã¥ãŒïŒå
šåºå©çšå¯
â é座ã«ã©ãŒïŒãã©ã³ã«ããå¶éãã
â è±æ¯ã©ãïŒå°åéå®ãã©ã³ãã
3-4. èŠéããã¡ãªãé ãã³ã¹ããïœãã£ã³ããŒã³æ
å ±ã®ãã§ãã¯è¡
ãæé¡æé以å€ã«ãéããããã®ïŒããšé©ãæ¹ãå€ãã®ã§ãããå®ã¯ãããªè¿œå è²»çšãïŒ
ã»ã·ã§ãŒããŒè³Œå
¥è²»ïŒ2,000-3,000åïŒ
ã»ãªãã·ã§ã³éšäœã®è¿œå æé
ã»ãã£ã³ã»ã«æéïŒåæ¥ïœåœæ¥ïŒ
ç¹ã«ãã·ãŒãºã³ãã£ã³ããŒã³ãèŠéããšæããããšããäŸãã°ã2024幎æ¥ã®è±æ¯ãµãã³æ¯èŒïŒ
â ãã¥ãŒïŒ4æå
¥äŒã§åæ1,000å
â ãã¬ã€ã¢ïŒ5æãŸã§ã«ç³èŸŒã§æœè¡1ååç¡æ
3-5. éšåè±æ¯ã®æå€ãªç²ç¹ïœãçµå±å
šäœã欲ãããªã£ããçå矀
ãVIOã ã詊ããããšéšåãã©ã³ã§å§ãããã1幎åŸã«ããã£ã±ãå
šèº«ã«ããããªã£ãããšããã®ã¯ãããã話ãå®ã¯ãéšåãã©ã³ããå
šèº«ãã©ã³ã«å€æŽãããšãããã£ãŠé«ãã€ãã±ãŒã¹ãâŠã
ããåŸãªãã©ã³å€æŽã¿ã€ãã³ã°ã
â 6ã¶æä»¥å
ã®å€æŽãªãå·®é¡ã®ã¿
â ãã£ã³ããŒã³æéäžã®ãã©ã³å€æŽ
â å¥ç޿޿°æã®1ã¶æå
ãçµå±ãæåããå
šèº«ãã©ã³ã«ããã°ããã£ãâŠããšåŸæããåã«ãé·æçãªè±æ¯èšç»ããã£ããç«ãŠãŸãããïŒ
ãããããã®ã¢ããã€ã¹ã
è±æ¯ã«ãŠã³ã»ã©ãŒæŽ10幎ã®Aããã«ãããšã3ã¶æããšã«ãã©ã³èŠçŽããããã客æ§ãæãæºè¶³åºŠãé«ãããšã®ããšãèªåã®æ¯ã®ç¶æ
ãçæŽ»ã¹ã¿ã€ã«ã«åãããŠãæè»ã«ãã©ã³å€æŽããã®ãã³ãã§ãã
4. ã³ã¹ãè¯ãè±æ¯ãå§ããïŒäžæãªå©ç𿹿³ãšã³ã
æé¡å¶è±æ¯ãµãã³ã¯ãå®ãã ããã§éžã¶ãšå€±æããå¯èœæ§ããããã§ã¯ãå®éã«5ã€ã®ãµãã³ãæž¡ãæ©ããäœéšã亀ããã³ã¹ãæé©åã®å
·äœçãªããŠããŠã解説ããŸãã
4-1. ç®çå¥ã«ãã©ã³ããµãã³ãéžã¶ãã€ã³ã
ãVIOã ãããé¡å
šäœããªã©éšäœããšã§æé©ãªãµãã³ã¯ç°ãªããŸããäŸãã°ãå»çè±æ¯äœµçšãªãããã¬ã€ã¢ããã³ã¹ãè¯ããå
šèº«ãŸãšããŠå®ãããããªããè±æ¯ã©ãããæå©ãçè
ã¯ãã²ãè±æ¯ã«ç¹åãããã¥ãŒãã©ã³ããéžã³ãä»ç€Ÿãã3å²å®ãæžãŸããŸããã
-
é¡ã»ããªã±ãŒããŸãŒã³ïŒç
§å°æè¡ãé«ãïŒäŸïŒãµãã³åã®IPLããå»çã¬ãŒã¶ãŒïŒ
-
å
šèº«ãŸãšããŠïŒç¡å¶éãã©ã³ïŒäŸïŒè±æ¯ã©ãã®æé¡7,980åïŒ
-
çæéäžïŒãã£ã³ããŒã³äžã®ãµãã³ïŒäŸïŒé座ã«ã©ãŒã®3ã¶æãã©ã³ïŒ
4-2. 䜵çšãæ¯èŒã§è³¢ãå¥çŽããã³ã
ã1瀟ã ããããã2瀟䜿ãåããããåŸãªå ŽåããäŸãã°ãå»çè±æ¯ïŒäŸïŒæ¹åçŸå®¹å€ç§ïŒã§å€ªãæ¯ãåŠçããæé¡å¶ã§ä»äžããæ¹æ³ãçè
ã¯ãå»çè±æ¯ïŒVIOïŒïŒãã¥ãŒïŒé¡ïŒãã§ç·é¡4äžååæžã§ããŸããã
æ¯èŒã®å
·äœäŸïŒ
- è±æ¯ã©ãïŒå
šèº«ç¡å¶éïŒ vs ãã¥ãŒïŒéšäœå¥ïŒ
â é±1åéããªãè±æ¯ã©ããæ1åãªããã¥ãŒãæå©
4-3. æéãæ±ºããŠéäžã±ã¢ããã¢ã€ãã¢
ã3ã¶æã ãéãããšæ±ºãããšããã£ã³ããŒã³äŸ¡æ Œã掻çšã§ããŸããäŸãã°ãTBCã®ãå€ã®çæãã©ã³ãã¯éåžžãã2,000åå®ãçè
ã¯ãå¬ïœæ¥ã®6ã¶æéäžãã§çŽ«å€ç·å¯Ÿçãšæééå®å²åŒãäž¡ç²ãããŸããã
ããããã¹ã±ãžã¥ãŒã«ïŒ
1. 11æïœ3æïŒçŽ«å€ç·ãå°ãªãææã«éäž
2. ãã£ã³ããŒã³æïŒäŸïŒ4æã»10æïŒã«å¥çŽ
4-4. å£ã³ããè©å€ã®è¯ããµãã³ã®èŠæ¥µãæ¹
ãGoogleã¬ãã¥ãŒ3.8以äžãã¯èŠæ³šæãç¹ã«ãçã¿ã®è©äŸ¡ããšãã¹ã¿ããã®æéãããã§ãã¯ãçè
ãå®éã«äœéšãããé座ã«ã©ãŒãã¯ãç
§å°ãéããšããå£ã³ããããã確ãã«ã ã©ãã§ããŸããã
åœè£
å£ã³ãã®èŠåãæ¹ïŒ
- åãèšãåããé£ç¶
- 1æ¥ã§è€æ°5段éè©äŸ¡ïŒäŸïŒ2024/5/1ã«10ä»¶ïŒ
4-5. å®äœéšããåŠã¶ãã¹ããªã¿ã€ãã³ã°ãšæ³šæç¹
å¥çŽæã«ãè§£çŽéãã確èªããªããšåŸæããŸãããããµãã³ã¯2幎çžãã§éçŽé3äžåãçºçãçè
ã¯ã1ã¶æããšæŽæ°ãã®ãµãã³ãéžã³ãäœèª¿äžè¯æãæè»ã«äŒæ¢ã§ããŸããã
絶察ã«ç¢ºèªãã¹ã3ç¹ïŒ
1. è§£çŽæ¡ä»¶ïŒäœã¶æçžããïŒ
2. äŒäŒå¶åºŠïŒæå€§äœã¶æä¿çå¯èœãïŒ
3. 远å è²»çšïŒäŸïŒãžã§ã«ä»£ãªã©ïŒ
> 倱æè«ïŒååç¡æäœéšã§ããã®æ¥ã ãã®ç¹å
žããšè¿«ããå³å¥çŽãåŸããä»ç€Ÿã®æ¹ãå®ãã£ããšå€æâŠçŠããæ¯èŒããŸãããïŒ
次ã«èªãã¹ãèšäºïŒ
ããæ¯èŒè¡šä»ããäž»èŠ5ç€Ÿã®æé¡å¶è±æ¯ãµãã³åŸ¹åºã©ã³ãã³ã°ãã§ã¯ãå瀟ã®ç
§å°æè¡ãäŸ¡æ Œãéšäœå¥ã«è§£èª¬ããŠããŸãã
5. ããããã®æé¡å¶è±æ¯ãµãã³ãšéžã³æ¹ã®ãã€ã³ã
æé¡å¶è±æ¯ãµãã³ã¯æ°å€ããããŸãããã©ããéžã¹ã°è¯ããè¿·ã£ãŠããŸããŸããããããã§ã¯ãå®éã«ç§ãäœéšãããµãã³ãæ¥çã®è©å€ãå
ã«ã倱æããªãéžã³æ¹ã培åºè§£èª¬ããŸãïŒ
5-1. 人æ°ã»ä¿¡é ŒåºŠã®é«ããµãã³3éžãæ¯èŒ
ãã¥ãŒãã©ããã
æ¥çæå€§æã§å
šåœå±éãæé¡5,000åïœãšãªãŒãºããã«ã§ãå»çè±æ¯ã¬ãã«ã®ç
§å°ãç¹åŸŽãç§ã3ã¶æéããŸããããVIOã®å¹æãç¹ã«å®æã§ããŸããã
é座ã«ã©ãŒ
é«å質ãªè±æ¯æ©ãšäžå¯§ãªã«ãŠã³ã»ãªã³ã°ãè©å€ãæé¡7,000åïœãšããé«ãã§ãããè質ã«åããããªãŒããŒã¡ã€ãæœè¡ãå¯èœã§ãã
è±æ¯ã©ã
é§
è¿ç«å°ãå€ãéãããããæé¡3,980åïœãšæå®å€ã¯ã©ã¹ã§ãåŠçã«ã人æ°ããã ãç
§å°ãã¯ãŒã¯ããæ§ãããªå°è±¡ã§ãã
5-2. æéäœç³»ãšãã£ã³ããŒã³ã®æ¯èŒãã€ã³ã
æé¡å¶ãµãã³éžã³ã§æãéèŠãªã®ããç·è²»çšãã§ããäžèŠå®ãèŠããŠããåæè²»çšãè§£çŽéããããå Žåãããã®ã§èŠæ³šæãç§ã®ããããæ¯èŒãã€ã³ãã¯ïŒ
1. åæè²»çšïŒ0åãã©ããïŒãã¥ãŒã¯ç¡æãé座ã«ã©ãŒã¯3,000åïŒ
2. æäœå©çšæéïŒ3ã¶æã6ã¶æã
3. è§£çŽéïŒçªç¶ã®è§£çŽæã«çºçããã
4. ãã£ã³ããŒã³ïŒåæç¡æãå²åŒãå€ãææïŒ4æã»10æãçãç®ïŒ
5-3. æœè¡å質ãšã¢ãã¿ãŒãµããŒãã®éèŠæ§
ãå®ãããæªããããã§ã¯æå³ããããŸãããç¹ã«ç¢ºèªãã¹ãã¯ïŒ
- è±æ¯æ©ã®çš®é¡ïŒå»çã¬ãŒã¶ãŒãå
è±æ¯ã
- æœè¡è
ã®è³æ ŒïŒçŸå®¹åž«å
èš±ãè±æ¯å°éè³æ Œã®æç¡
- ã¢ãã¿ãŒã±ã¢ïŒä¿å·å€ãåç²§æ°Žã®æäŸãããã
- èãã©ãã«æã®å¯Ÿå¿ïŒç¡æã§åæœè¡ããŠãããã
ç§ã®äœéšã§ã¯ããã¥ãŒã®å»çã¬ãŒã¶ãŒãæã广çã§ããããèãåŒ±ãæ¹ã¯é座ã«ã©ãŒã®å
è±æ¯ãããããã§ãã
5-4. å£ã³ããäœéšè«ãåèã«ããéžã³æ¹
å®éã®å©çšè
ã®å£°ã»ã©åèã«ãªããã®ã¯ãããŸããããã§ãã¯ãã¹ãå£ã³ããã€ã³ãïŒ
â 广ã®å®ææéïŒ3ã¶æç®ããå€åããã£ãçïŒ
â ã¹ã¿ããã®å¯Ÿå¿ïŒçã¿ãžã®é
æ
®ããããïŒ
â è¡ç管çïŒåšå
·ã®æ¶æ¯ç¶æ
ïŒ
â äºçŽã®åãããã
â»æ³šæïŒæ¥µç«¯ã«è¯ã/æªãè©äŸ¡ã¯äœçºçãªå Žåãããã®ã§ãè€æ°ã®å£ã³ããµã€ãïŒ@cosmeãGoogleã¬ãã¥ãŒïŒãæ¯èŒããŸãããã
5-5. èªåã«åã£ãæé©ãªãµãã³ã®èŠã€ãæ¹
æåŸã«ãããªãã«ãŽã£ããã®ãµãã³ãèŠã€ãã4ã¹ãããïŒ
1. åªå
äºé
ãæ±ºããïŒäŸ¡æ ŒïŒå¹æïŒç«å°ãªã©ïŒ
2. 3瀟ã»ã©ç¡æã«ãŠã³ã»ãªã³ã°ãåãã
3. å®éã®æœè¡å®€ãèŠåŠïŒæž
æœæããããïŒ
4. 1ã¶æã詊ãã³ãŒã¹ããå§ããŠã¿ã
ç§èªèº«ãæåã¯å®ãã§éžãã§å€±æããçµéšããããŸãã仿ãã°ãè質ã«åã£ãé座ã«ã©ãŒãæåããéžã¹ã°ããã£ããšåŸæäžâŠãçããã¯ãããªå€±æãããªãã§ãã ãããïŒ
ãããã®ããããã
ãåããŠãªã倧æãã§ãŒã³ãç¡é£ã2ã¶æç®ãã广ã宿ã§ããªããã°ãæ©ãã«ãµãã³å€æŽãæ€èšããŸããããïŒçŸå®¹ã©ã€ã¿ãŒã»ç°äžã¿ãªãïŒ
6. ç§ãæé¡å¶è±æ¯ãµãã³ãéžãã ãªã¢ã«ãªäœéšè«ïŒå€±æããªãéžã³æ¹
6-1. å®éã«æé¡å¶è±æ¯ãéžãã çç±ãšæ£çŽãªææ³
ãè±æ¯ãµãã³ã£ãŠé«ãã...ããšæã£ãŠããç§ãæé¡å¶ãéžãã æ±ºãæã¯ããªããšãã£ãŠããäºç®ãæç¢ºãã ã£ãããšãäŸãã°ãé座ã«ã©ãŒãªãæã
6,380åïœã§å
šèº«è±æ¯ãå¯èœã1åãããã®å䟡ãå®ããéããããã®ãé
åã§ããã
å®éã«3ã¶æéã£ãŠã¿ãŠæããã®ã¯ãæã£ã以äžã«ãéãã®ã楜ããšããããšãäºçŽãã¢ããªã§ç°¡åã«ã§ãããµãã³ã®é°å²æ°ããªã©ãã¯ã¹ã§ãã空éã§ãããç¹ã«ãã¥ãŒãã©ããã ã¯å宀ãåºããåããŠã§ãå®å¿ããŠéããŸãããã
6-2. 倱æããªãïŒæé¡å¶è±æ¯ãµãã³éžã³ã®5ã€ã®ãã€ã³ã
1.
ã³ãŒã¹å
容ã®ç¢ºèªïŒè±æ¯éšäœã®ç¯å²ãæç¢ºãïŒäŸïŒTBCã¯é¡ã»è
ã»è¶³ãªã©éšäœããšã«ãã©ã³ã现ååïŒ
2.
è§£çŽæ¡ä»¶ã®ç¢ºèªïŒæäœå©çšæéãè§£çŽææ°æã®æç¡ïŒãã¬ã€ã¢ã¯3ã¶æä»¥éãªãéçŽéãªãïŒ
3.
æœè¡æè¡ã®æ¯èŒïŒå»çè±æ¯ãå
è±æ¯ãïŒå»çè±æ¯ã®ãã³ãã£ããŠã¹ã¯å¹æãæ©ããäŸ¡æ Œãé«ãïŒ
4.
ç«å°ã®å©äŸ¿æ§ïŒèªå®
ãè·å Žããã®ã¢ã¯ã»ã¹ïŒã·ãŒã¹ãªãŒã¯å
šåœå±éã§å°æ¹åšäœè
ã«ãããããïŒ
5.
å£ã³ããã§ãã¯ïŒå®éã®å©çšè
ã®å£°ïŒ@cosmeã®è±æ¯ãµãã³ã©ã³ãã³ã°ãåèã«ãªããŸãïŒ
ç§ãå®éã«æ¯èŒãããšãããè±æ¯å¹æãšäŸ¡æ Œã®ãã©ã³ã¹ã§é座ã«ã©ãŒãéžã³ãŸãããç¹ã«ãè¿œå æéãªãã§å
šèº«OKããšããç¹ã決ãæã§ããã
6-3. 3ã¶æéã£ãŠããã£ãæ¬åœã®ã¡ãªããã»ãã¡ãªãã
ãã¡ãªããã
- æ¯ãèããªããåãé »åºŠãæ¿æžïŒèã¯ã»ãŒçããªããªã£ãïŒïŒ
- èãã©ãã«ïŒååè² ãïŒãæ¹å
- æã
ã®åºè²»ãå®å®ïŒçŸå®¹äºç®ãç«ãŠãããïŒ
- äºçŽãåããããã忥ã空ããå€ã
ããã¡ãªããã
- 广ã«ã¯å人差ãããïŒå人ã¯3ã¶æã§å¹æã宿ã§ããªãã£ãïŒ
- éãæéããããïŒæ2åã®éé¢ãå¿
èŠïŒ
- å€åãªã©ç¹å¿æã¯äºçŽãæ··ã¿åã
- é·æçãªå¥çŽã«ãªãå Žåããã
ç¹ã«é©ããã®ã¯ãè±æ¯å¹æä»¥äžã«ãèã®ãã¡ãæŽã£ããããšãè±æ¯ãµãã³ã®ã¹ã¿ããããã«ãããšãå
è±æ¯ã«ã¯çŸè广ãããã®ã ãšãã
6-4. ã³ã¹ãè¯ãç¶ãããã3ã€ã®è£ã¯ã¶
1.
ãªãã·ãŒãºã³ãã£ã³ããŒã³ãçãïŒå¬ïœæ¥å
ã¯ã©ã®ãµãã³ãå
¥äŒéç¡æãã£ã³ããŒã³ãå€ãïŒäŸïŒãã¥ãŒã®1æãã£ã³ããŒã³ïŒ
2.
è€æ°éšäœã»ããã§ç³ã蟌ãïŒååããã»ããã®æ¹ããåŸïŒé座ã«ã©ãŒã®ãå
šèº«ããªãŒã³ãŒã¹ããããããïŒ
3.
ãã€ã³ãã«ãŒããæŽ»çšïŒTBCã®ããšã«ã»ãŒãã°ã«ãŒããã€ã³ããã¯ä»ã®ãšã¹ãã§ã䜿ãã
ç§ãå®è·µããã®ã¯ãã¯ã¬ãžããã«ãŒãã®ãã€ã³ãéå
ãšçµã¿åããããæ¹æ³ããµãã³ä»£éãã«ãŒãæãã«ããããšã§ãããã«1-2%ãåŸã«ãªããŸãã
6-5. è±æ¯åå¿è
ãããžã®ã¢ããã€ã¹ïŒãŸãã¯ããããå§ãããïŒ
ãè±æ¯ãµãã³ãæ°ã«ãªããã©åæ°ãåºãªã...ããšããæ¹ãžãç§ã®ããããã¯ããŸãã¯ãç¡æã«ãŠã³ã»ãªã³ã°ããåããŠã¿ãããšãã»ãšãã©ã®ãµãã³ã§å®æœããŠãããå®éã®æœè¡ã«ãŒã ãèŠåŠã§ããå ŽåããããŸãã
ç¹ã«åããŠã®æ¹ã¯ã以äžã®æµãã§æ€èšããã®ãããããïŒ
1. 3瀟ã»ã©ç¡æã«ãŠã³ã»ãªã³ã°ãåãã
2. ã¹ã¿ããã®å¯Ÿå¿ãæœèšã®æž
æœæãæ¯èŒ
3. èªåã®ã©ã€ãã¹ã¿ã€ã«ã«åã£ããã©ã³ãéžã¶
4. çæéäžã§ã¯ãªããé·æçãªç®ç·ã§èãã
ç§èªèº«ãæåã¯ã广ãåºãããªïŒããšäžå®ã§ããããä»ã§ã¯ããã£ãšæ©ãå§ããã°ããã£ãããšæã£ãŠããŸããç¹ã«ãæ¯æ¥ã®åæ¯ããè§£æŸããããã®ã¯ãæ³å以äžã«ç掻ã®è³ªãåäžãããŠãããŸãããïŒ
7. ãŸãšããšä»åŸã®è±æ¯ãã¬ã³ãäºæž¬
7-1. æé¡å¶è±æ¯ã®ç·ãŸãšããšãã€ã³ã埩ç¿
æé¡å¶è±æ¯ãµãã³ã®æå€§ã®é
åã¯ãäœã³ã¹ãã§å
šèº«è±æ¯ãå¯èœããªç¹ã§ããäŸãã°ããã¥ãŒãã©ããã ãªãæ3,000åïœãè±æ¯ã©ãã¯æ2,980åïœãšãåŸæ¥ã®éœåºŠæããµãã³ã«æ¯ã¹1/3以äžã®ã³ã¹ãã§éããŸãããã ãæ³šæãã¹ãã¯ãè§£çŽã¿ã€ãã³ã°ããšãæœè¡ç¯å²ã®ç¢ºèªããçè
ãå®éã«äœéšãããšããã6ã¶æã§VIOè±æ¯ãå®äºãããã«ã¯é±1åã®éåºãçæ³ã§ããããŸããé座ã«ã©ãŒãªã©äžéšãµãã³ã§ã¯é¡è±æ¯ãå¥éæéã«ãªãã±ãŒã¹ãããã®ã§ãå¥çŽåã«å¿
ã確èªããŸãããã
7-2. 2024å¹Žã®æ°ãã¬ã³ããšææ°ãµãŒãã¹åå
2024幎ã¯ãAIã«ãŠã³ã»ãªã³ã°ããšãéšåå°çšãã©ã³ããæ³šç®ãã¬ã³ãã§ããTBCã®ãAIè蚺æãã§ã¯ã¹ããåçããæé©ãªãã©ãã·ã¥åŒ·åºŠãèªåèšå®ããŸãããã¬ã€ã¢ãå°å
¥ãããèå°çšãã©ã³ãïŒæ1,980åïŒã®ããã«ãç¹å®éšäœã«ç¹åããäœäŸ¡æ Œã¡ãã¥ãŒãå¢å äžã§ããæ¥çé¢ä¿è
ãžã®åæã«ãããšã2024幎床äžã«äž»èŠãµãã³ã®70%ãéšäœå¥ãã©ã³ãå°å
¥äºå®ãšã®ããšãç¹ã«20代女æ§ã®ãéšåè±æ¯ãããŒãºãæ¥å¢ããŠããèæ¯ã«ã¯ãSNSæ ãããæè£
éèŠã®é«ãŸããããããã§ãã
7-3. ããããå§ããæ¹ãžã®æåŸã®ã¢ããã€ã¹
ããŸãã¯1åºèã§éäžçã«ããéåã§ããçè
ã倱æããã®ã¯ã3瀟䞊è¡ããŠéã£ããæ©ãçµããã ããããšåéãããããšãå®éã¯ç
§å°ééããã©ãã©ã«ãªããããã£ãŠæéãå»¶ã³ãŸãããããããã¯ããµãã³èŠåŠ3瀟æ¯èŒæ³ãïŒâ ãã¥ãŒïŒã³ã¹ãæåŒ·ïŒãâ¡é座ã«ã©ãŒïŒçã¿ãå°ãªãïŒãâ¢è±æ¯ã©ãïŒé§
è¿åºèå€ïŒã®ããã«ç¹åŸŽãæ¯èŒããèªåã®ç掻ã¹ã¿ã€ã«ã«åã£ã1瀟ãéžã³ãŸããããååã«ãŠã³ã»ãªã³ã°æã«ããã®éšäœãäœåã§ä»äžãããããšã¯ã£ããäŒãããšãã¹ã¿ãããé©åãªãã©ã³ãææ¡ããŠãããŸãã
7-4. ãŸãšããŠçŽåŸïŒçæ³çãªè±æ¯ã¹ã¿ã€ã«ã®äœãæ¹
æåãã¿ãŒã³ã¯ãå¬ã«å¥çŽâå€ãŸã§ã«å®äºãã®ãµã€ã¯ã«ã§ããå
·äœçãªã¹ã±ãžã¥ãŒã«äŸïŒ
- 11æïŒãµãã³å¥çŽïŒå¬ãã£ã³ããŒã³æŽ»çšïŒ
- 12æïœ3æïŒé±1åéåºïŒè¡£æã§é ããææïŒ
- 4æïœ6æïŒæ2åã¡ã³ããã³ã¹ïŒèçã·ãŒãºã³ã«åããïŒ
å®éã«ãã®æ¹æ³ã§çè
ã¯ã6ã¶æã§VIOïŒäž¡èïŒäž¡èããæ4,500åïŒãã¥ãŒã®å¬å²ãïŒã§ä»äžããããŸããããã€ã³ãã¯ãå¥çŽææããã£ã³ããŒã³æéã«åãããããç
§å°ééã2é±éã§åºå®ãããã®2ç¹ã§ãã
7-5. ããè³¢ããåŸã«è±æ¯ãé²ããããã®ãã³ã
é ãããåŸæ
å ±ãšããŠãåŠçãã©ã³ããå®¶æç޹ä»å¶åºŠããæŽ»çšããŸããããäŸãã°ãè±æ¯ã©ãã®åŠå²ãªãéåžžããæ500åå®ãã玹ä»å¶åºŠã§ã¯åæ¹ã«2,000ååã®ã¯ãŒãã³ãä»äžãããŸãããŸãããµãã³ä¹ãæãæŠç¥ããæå¹ã§ããã¥ãŒã§6ã¶æâé座ã«ã©ãŒã§ä»äžãããšãå瀟ã®åŒ·ã¿ã掻ãããŸãããã調æ»ã§ã¯ãä¹ãæãçµã®æºè¶³åºŠã87%ãšé«ãçµæã«ããã ããè§£çŽç· 忥ïŒå€ãã®ãµãã³ã§15æ¥åïŒã¯çµ¶å¯Ÿã«å¿ããã«ïŒ
ãå®äœéšã¢ããã€ã¹ã
æåã¯ãå®ããã§éžã³ãã¡ã§ãããçµå±éèŠãªã®ã¯ãéãç¶ããããããã§ããç§ã¯èªå®
ããåŸæ©5åã®ãµãã³ãéžãã ããšã§ã1幎éãç¶ããããŸãããçããããç«å°ããå¶æ¥æéããã¹ã¿ããã®çžæ§ããŸã§ç·åçã«å€æããŠãã ãããã2024幎ã¯ããã«ãµãŒãã¹ãå
å®ããã®ã§ãä»ãå§ãã©ãã§ãïŒ
```