ãã®èšäºãèªãããšã§åããã¡ãªãããšçµè«
çµè«ïŒJã¡ãŒã«ã§ãèªå·±PRãªããã§ãåºäŒãããšã¯ååã«å¯èœã§ãããã ããäœã察çããªããšè¿ä¿¡çãäžãããæ¥è
æ±ãããç¡èŠããããªã¹ã¯ãé«ãŸããŸããåçããã£ããã¿ã€ãã«ããããã£ãŒã«ã®å¿
é é
ç®ïŒè·æ¥ã»è¶£å³ã»äŒæ¥ãªã©ïŒãããŸã䜿ããååã¡ãã»ãŒãžã§èª å®ããšèå³ãäŒããã°è¿ä¿¡çã¯å€§ããæ¹åããŸããæ¬èšäºã§ã¯ã仿¥ãã䜿ããå
·äœçãªåçã®æ®ãæ¹ãã¿ã€ãã«ãã³ãã¬ãååã¡ãã»ãŒãžäŸãå±éºãŠãŒã¶ãŒã®èŠåãæ¹ããã€ã³ãç¯çŽè¡ãŸã§ãå®äŸãšäœéšããŸãããŠãããããã解説ããŸãã
Jã¡ãŒã«ã¯èªå·±PRãªãã§ã䜿ããïŒ ãŸãç¥ã£ãŠããããçµè«
ãJã¡ãŒã«ã䜿ã£ãŠã¿ãããã©ãèªå·±PRãæžããªããšãããªãã®ããªã
ãèªå·±PRãªãã§ãåºäŒããã®ãç¥ãããã
ãããªäººã«ã¯ããã³ãC Jã¡ãŒã«ã¯çžæ§ã®ããéžæè¢ã§ãã
çµè«ããèšããšã
Jã¡ãŒã«ã¯èªå·±PRããã£ããæžããªããŠãå©çšã§ããŸãã
ãããã£ãŒã«é
ç®ãåããã®ãäžå®ãªäººã§ãããŸãã¯æ°è»œã«å§ããããã®ãç¹åŸŽã§ãã
ãã ããèªå·±PRããŸã£ãããªãç¶æ
ã ãšãçžæã«ããªãã®äººæãäŒããã«ãããåå¿ã¯åŒ±ããªããããã§ãã
ãã®ããã
ãé·æã®èªå·±PRã¯èŠæãã§ãæäœéã§å§ãããã人åããšèããã®ãåãããããã§ãããã
Jã¡ãŒã«ã®ãèªå·±PRãªããã¯ã©ããªäººã«åããŠããïŒ
èªå·±PRãªãã§å§ããã人ã¯ããããªã¿ã€ããå€ãã¯ãã§ãã
- æç« ãæžãã®ãèŠæ
- ãŸãã¯æ°è»œã«è©Šããã
- ãã©ã€ããŒããããŸã詳ããæžããããªã
- ã§ããã ãæ©ãå§ããã
- 现ããèªå·±ç޹ä»ãããå®éã«ããåãããªããçžæãç¥ããã
Jã¡ãŒã«ã¯ããããããå
èŠãããªãåºäŒãæ¹ããããã人ãšçžæ§ããããµãŒãã¹ã§ãã
ãããã£ãŒã«ã现ããäœã蟌ãŸãªããŠãå§ããããã®ã§ãSNSæèŠã§äœ¿ããã人ã«ãåããŠããŸãã
ããã§ãèªå·±PRãå°ãããã»ããããçç±
èªå·±PRãªãã§ã䜿ããŸãããå®å
šã«ç©ºæ¬ã«ãããšäžå©ã«ãªããããã§ãã
çç±ã¯ã·ã³ãã«ã§ãçžæããã©ããªäººãªã®ããã倿ãã¥ããããã§ãã
ç¹ã«å察é¢ã®ããåãã§ã¯ãçžæã¯æ¬¡ã®ãããªç¹ãèŠãŠããŸãã
- ã¡ãããšãã人ã
- å
±éç¹ãããããã
- 話ãããããã
- è¿ä¿¡ããŠã倧äžå€«ããã
èªå·±PRãå°ãã§ããããšããããäŒããããããªããŸãã
é·æã§ããå¿
èŠã¯ãããŸãããçããŠããã²ãšããšå
¥ããã ãã§å°è±¡ã¯ããªãå€ãããŸãã
èªå·±PRãªãã§ãåå¿ãåŸãããããã³ã
èªå·±PRãé·ãæžããªããªããæäœéããã ãã¯æŒãããã®ãããããã§ãã
1. è¶£å³ã1ã€ã2ã€å
¥ãã
ããšãã°æ¬¡ã®ãããªãã®ã§ãã
- æ ç»
- ãã©ã€ã
- ã«ãã§å·¡ã
- æ
è¡
- ã¹ããŒã芳æŠ
- 鳿¥œ
å
±éç¹ããããšãçžæã¯è©±ãããããããªããŸãã
2. ã©ããªåºäŒããæ±ããŠããããè»œãæžã
ããšãã°ã
- æ°è»œã«è©±ãã人ãã»ãã
- ãŸãã¯ã¡ãã»ãŒãžãã仲è¯ããªããã
- è¿ãã§äŒããäººãæ¢ããŠãã
ãã®çšåºŠã§ãååã§ãã
3. ã²ãšèšã ãã§ã人æãåºã
äŸãšããŠã¯ã
- ç©ãããªæ§æ Œã§ã
- ãŸãã¯äžå¯§ã«ããåããããã§ã
- è¿ä¿¡ã¯ã§ããã ãæ©ãã§ã
é·æããããçãåãããããèšèã®ã»ããäŒãããããããšããããŸãã
Jã¡ãŒã«ãéžã¶ã¡ãªãã
Jã¡ãŒã«ãããããããããçç±ã¯ãèªå·±PRã现ããäœã蟌ãŸãªããŠãå§ããããããšã ãã§ã¯ãããŸããã
ä»ã®ãµãŒãã¹ãšæ¯ã¹ãŠããæ¬¡ã®ãããªäœ¿ããããããããŸãã
1. æ°è»œã«å§ãããã
ããããªãçé¢ç®ãªèªå·±ç޹ä»ãæžããªãããããªããæãã匷ãããªãã®ã§ãåºäŒãç³»ããããã³ã°ãµãŒãã¹ã«æ
£ããŠããªã人ã§ãå
¥ããããã§ãã
2. èªåã®ããŒã¹ã§äœ¿ãããã
ãããã£ãŒã«ãå®ç§ã«æŽããããããŸãã¯æ§åãèŠãªãã䜿ããã人ã«åããŠããŸãã
ã¬ãã¬ãã«äœã蟌ããããèªç¶äœã§å§ããã人ã«ã¯ã¡ããã©ããã§ãããã
3. ãããããªçžæãšæ¥ç¹ãæã¡ããã
èªå·±PRãå°ãªããŠããåçã»ãããã£ãŒã«ã®é°å²æ°ã»ã¡ãã»ãŒãžã®å
容ããçžæã«äŒããããã®ã§ãäŒè©±ã®ãã£ãããäœããããã®ããã€ã³ãã§ãã
ã»ãã®ãµãŒãã¹ãšã®éã
Jã¡ãŒã«ãéžã¶ãè¿·ããªããä»ãµãŒãã¹ãšã®éããæŒãããŠãããšå€æãããããªããŸãã
ãããã³ã°ã¢ããªãšã®éã
äžè¬çãªãããã³ã°ã¢ããªã¯ããããã£ãŒã«ããã£ããäœãåæã®ãã®ãå€ããçé¢ç®ãªèªå·±ç޹ä»ãæ±ããããããåŸåããããŸãã
äžæ¹ãJã¡ãŒã«ã¯ãã£ãšæ°è»œã«äœ¿ãããããèªå·±PRãç°¡åã«æžãŸããã人ã§ãå§ããããã®ãç¹åŸŽã§ãã
ãã£ããåã®ãµãŒãã¹ãšã®éã
婿޻å¯ãã»ææŽ»å¯ãã®ãµãŒãã¹ã¯ãçžæã®æ¡ä»¶ã䟡å€èгãäžå¯§ã«èŠãåããããã£ãŒã«ã®å®æåºŠã倧äºã«ãªããããã§ãã
ããã«å¯ŸããŠJã¡ãŒã«ã¯ããŸãããåããå§ããŠã¿ããšãã軜ãããããèªå·±PRãæå°éã«ããã人ã«ãåããŠããŸãã
SNSæèŠã®ãµãŒãã¹ãšã®éã
SNSç³»ã¯äº€æµããããäžæ¹ã§ãåºäŒãã«çŽçµãã«ããããšããããŸãã
Jã¡ãŒã«ã¯ãäŒè©±ã®ãã£ãããäœããªãããå®éã®åºäŒãã«ã€ãªããããç¹ãé
åã§ãã
ãããªäººã¯Jã¡ãŒã«ãéžã¶ãšãã
次ã®ã©ããã«åœãŠã¯ãŸããªããJã¡ãŒã«ã¯ããªã䜿ããããã¯ãã§ãã
- èªå·±PRãé·ãæžãã®ãé¢å
- ãŸãã¯æ°è»œã«å§ããã
- åºäŒãç³»ãåããŠäœ¿ã
- ãããã£ãŒã«äœæã«æéããããããªã
- æç« ãããå®éã®ããåãéèŠã§çžæãèŠãã
éã«ãæåããçµå©ã匷ãæèããçžæãæ¢ããã人ãããããã£ãŒã«ãäžå¯§ã«äœã蟌ãã§ãã£ããæ¯èŒããã人ã¯ãå¥ã®ãµãŒãã¹ã®ã»ããåãå ŽåããããŸãã
èªå·±PRãªãã§å§ãããšãã®æ³šæç¹
æ°è»œã«äœ¿ããã®ã¯äŸ¿å©ã§ãããèªå·±PRãªãã§æŸçœ®ãããããšãã©ãããŠãäžå©ã§ãã
ç¹ã«æ¬¡ã®ç¹ã«ã¯æ°ãã€ããŸãããã
- åçãåºæ¬æ
å ±ã空æ¬ã ããã«ããªã
- è¿ä¿¡ãé
ãããªãããã«ãã
- æäœéã®ç€Œåã¯å®ã
- çžæã«å€±ç€Œãªå°è±¡ãäžããæé¢ã¯é¿ãã
ãèªå·±PRã¯çããã§ãå°è±¡ã¯æªãããªãã
ãã®ãã©ã³ã¹ã倧åã§ãã
Jã¡ãŒã«ãå§ããåã«ç¢ºèªããŠããããããš
ç³ã蟌ãåã«ã次ã®ãã€ã³ãã¯èŠãŠãããšå®å¿ã§ãã
- ã©ããªçžæãšåºäŒãããã®ã
- èªå·±PRãã©ããŸã§æžããã
- æ°è»œãªåºäŒããæ±ããã®ããçå£ãªäº€éãæ±ããã®ã
- ãããã£ãŒã«äœæã«æéããããããã
ãã®ããããåã£ãŠããã°ãJã¡ãŒã«ã¯ããªã䜿ããããéžæè¢ã§ãã
ç¹ã«ãèªå·±PRãªãã§ãå§ãããããšãã人ã«ãšã£ãŠã¯ãè² æ
ãå°ãªãã®ã倧ããªé
åã§ãã
ãŸãšã: èªå·±PRãªãã§å§ããããªãJã¡ãŒã«ã¯çžæ§ããã
Jã¡ãŒã«ã¯ã
èªå·±PRããã£ããæžããªããŠãå§ããããã®ã倧ããªé
åã§ãã
æç« ãèŠæãªäººããŸãã¯æ°è»œã«è©Šããã人ããããã£ãŒã«äœæã«æéããããããªã人ã«ã¯ãŽã£ããã§ãã
ãã ããå®å
šã«äœãæžããªãããã¯ãçããŠãè¶£å³ãåºäŒãã®ç®çãå
¥ããã»ããåå¿ã¯åŸããããªããŸãã
ãèªå·±PRãªãã§å§ããããã§ãå°ãã¯èªç¶ãªå°è±¡ã«ãããã
ãããªäººã¯ãJã¡ãŒã«ãåè£ã«å
¥ããŠã¿ããšããã§ãããã
1. Jã¡ãŒã«ã®ãèªå·±PRæ¬ããšã¯ïŒåºæ¬ãçãçè§£ãã
Jã¡ãŒã«ã®ãããã£ãŒã«ã¯è€æ°ã®é
ç®ã§æ§æãããèªå·±PRæ¬ã¯ãèªç±èšè¿°ã§èªåãã¢ããŒã«ããå Žæãã§ããéåžžã¯é¡åçã幎霢ãå±
äœå°ãè·æ¥ãè¶£å³ãå«ç
ã»é£²é
ã®æç¡ãªã©ã®å®åé
ç®ãšäžŠãã§è¡šç€ºãããæ€çŽ¢çµæã®äžèЧããããã£ãŒã«è©³çްã§é²èЧã§ããŸããèªå·±PRæ¬ã¯ä»»æïŒå¿
é ã§ã¯ãªãïŒã§ããã空çœã ãšé²èЧè
ã«ãçŽ ã£æ°ãªãããæ¥è
ããããšæãããããã®ã宿
ã§ãã幎霢確èªïŒæ¬äººç¢ºèªïŒã¯å¥æ ã§è¡ãããæ¬äººç¢ºèªãæžãŸããããšã§ãå¹Žéœ¢ç¢ºèªæžã¿ãã®ãããžãä»ãå Žåãå€ããä¿¡é Œæ§åäžã«ã€ãªãããŸããJã¡ãŒã«ã¯æ²ç€ºæ¿æ©èœãæ¥èšæ©èœãããããããã䜿ã£ãŠèªå·±PRãè£ãããšãå¯èœã§ããããããŒã¡ãŒã«ã»PCMAXã»ã¯ã¯ã¯ã¯ã¡ãŒã«ãªã©ä»ã®èèãµã€ããšæ¯ã¹ããšãJã¡ãŒã«ã¯æ²ç€ºæ¿å©çšã掻çºã§ãçæã®ããåããâãäŒãããŸã§ã®æµããæ¯èŒçæ©ãåŸåããããŸãïŒå人差ããïŒãå¿çåŠçã«ã¯ãæ
å ±ã®äžè¶³ïŒäžå®ããçã¿ã詳现ãåãããªãçžæã¯é¿ããããããããšããç¹ãèŠããŠãããŸãããã
1-1. Jã¡ãŒã«ã®ãããã£ãŒã«é
ç®äžèЧïŒèªå·±PRæ¬ã®äœçœ®ãšåœ¹å²ïŒ
- åºæ¬é
ç®ïŒããã¯ããŒã ã幎霢ãå±
äœå°ãè·æ¥
- ã¹ããŒã¿ã¹ïŒçµå©æŽãåã©ãã®æç¡ãç®çïŒå鿢ãïŒææŽ»ïŒéã³ïŒ
- ã©ã€ãã¹ã¿ã€ã«ïŒå«ç
ã»é£²é
ãäŒæ¥ãè¶£å³
- èªç±èšè¿°ïŒèªå·±PRæ¬ïŒä»»æïŒ
èªå·±PRæ¬ã¯ãèå³ãåŒãè£è¶³æ
å ±ããšããŠæ©èœããŸããäŸãã°ã鱿«ã¯ãµãã«ãŒä»²éãšããããµã«ããŠãŸããæ°è»œã«èªã£ãŠãã ããïŒããªã©å
·äœçãªè¡åããããšä¿¡é Œãããããã§ãã
1-2. èªå·±PRæ¬ã¯å¿
é ãä»»æãïŒç»é²æã®æåïŒå¹Žéœ¢ç¢ºèªãå
¬éèšå®ïŒ
èªå·±PRã¯ä»»æã§ãç»é²ã®ã¹ãããã§åŒ·å¶å
¥åãããããšã¯éåžžãããŸããããã ãã幎霢確èªã¯å¥éå¿
é ã§ãã幎霢確èªãæžãŸããªããšã¡ãã»ãŒãžãæ²ç€ºæ¿ã®äžéšæ©èœãå¶éãããã±ãŒã¹ãå€ãã®ã§ãåºäŒãç³»ãçå£ã«äœ¿ããªãæåã«æžãŸããã®ãç¡é£ã§ãããããã£ãŒã«ã®å
¬éïŒéå
¬éèšå®ã¯éžã¹ãããšãå€ããåçã ãéå
¬éã«ãããªã©çްããèšå®ãå¯èœã§ãã
1-3. ãµã€ãå
ã§èªå·±PRã衚瀺ãããå ŽæïŒæ€çŽ¢äžèЧã»è©³çŽ°ãæ²ç€ºæ¿ïŒ
èªå·±PRã¯ãããã£ãŒã«è©³çŽ°ã§æãç®ç«ã¡ãŸãããæ€çŽ¢äžèЧäžã§ã¯äžéšã®æç²ããèŠããªãããšãå€ãã§ããæ²ç€ºæ¿æçš¿ãã€ã¶ããã«èªå·±PRçãªå
å®¹ãæ£ãã°ãããšãæ€çŽ¢äžèŠ§ãæ²ç€ºæ¿é²èЧè
ããã®å°è±¡ãè¯ããªããŸããç¹ã«æ²ç€ºæ¿ã¯å°åæ€çŽ¢ã§èŠã€ããããããèªå·±PRãªãã®äººã§ãç©æ¥µçã«æçš¿ããŠãããšæ¥è§Šãã£ã³ã¹ãå¢ããŸãã
1-4. ä»ãµãŒãã¹ïŒããããŒã¡ãŒã«ã»PCMAXã»ã¯ã¯ã¯ã¯ã¡ãŒã«ïŒãšã®ä»æ§æ¯èŒ
- ããããŒã¡ãŒã«ïŒå©çšè
å±€ãå¹
åºãããããã£ãŒã«é
ç®ã现ãããæ²ç€ºæ¿å©çšè
ãå€ãã
- PCMAXïŒåããæ²ç€ºæ¿æåã匷ããã¡ãã»ãŒãžã®ããåãã«ãã€ã³ãæ¶è²»ãçºçããä»çµã¿ã
- ã¯ã¯ã¯ã¯ã¡ãŒã«ïŒè¥å¹Žå±€ãå€ãå°è±¡ã§ãåçéèŠã®ãããã³ã°ãç®ç«ã€ã
Jã¡ãŒã«ã®ç¹åŸŽã¯ãããŒã«ã«ãªæ²ç€ºæ¿ã®æŽ»çºãããšãåºäŒãã«ååããªãŠãŒã¶ãŒãå€ããç¹ããã ãå°åå·®ã»æé垯差ãããã®ã§ãè€æ°ãµãŒãã¹ã䜵çšããŠæ¯ã¹ããšå¹ççã§ãã
1-5. ãªãèªå·±PRãéèŠãšãããã®ãïŒå¿çåŠçãªçç±ãšãŠãŒã¶ãŒã®æåŸ
ïŒ
äººã¯æ
å ±ãå°ãªãçžæã«äžä¿¡æãæ±ããããã§ããç¹ã«ãªã³ã©ã€ã³åºäŒãã§ã¯ãåã®å¯èœæ§ããèŠæããå¿çãåããèªå·±é瀺ãããã ãã§å®å¿æãå¢ããŸãããŸããå
·äœçãªè¶£å³ãäŒæ¥ã®éããæ¹ãæžãããŠãããšãäŒã£ããšãã®ã€ã¡ãŒãžããæ¹§ãããããè¿ä¿¡çãäŒã確çãäžãããŸããèªå·±PRã¯çããŠãè¯ãã®ã§ãå
±æãåŸãããã¯ã³ãã¬ãŒãºãå
¥ããã®ãããããã§ãã
2. ãèªå·±PRãªããã«ããã¡ãªãããšãã¡ãªããïŒççŽã«è§£èª¬ïŒ
èªå·±PRã空çœã«ãããã©ããã¯ç¶æ³ã«ãããŸããã¡ãªããã»ãã¡ãªãããæŽçããŠãèªåã®ç®çã«åãããéžæãããŸãããã
2-1. ã¡ãªããïŒæéãæžãããã©ã€ãã·ãŒä¿è·ãããã«å§ãããã
- æéããªã人ã¯ããã«æŽ»åéå§ã§ããç¹ãå©ç¹ã§ããç¹ã«å¿ããäŒç€Ÿå¡ãåè²ãŠäžã®äººã¯é·æãæžãæéãåãã«ããã
- å人æ
å ±ããã©ã€ãã·ãŒãå®ããã人ã¯ãèªå·±PRã«å®¶ææ§æãå€åå
ã®è©³çŽ°ãæžããªãããšã§å®å
šæ§ãé«ãŸããŸãã
- è»œãæ°æã¡ã§ããŸãã¯è©ŠããŠã¿ãããå±€ã«ã¯åããŠããŸãã
2-2. ãã¡ãªããïŒä¿¡é ŒåºŠäœäžãè¿ä¿¡çäœäžãæ¥è
æ±ãã®ãªã¹ã¯
- å€ãã®ãŠãŒã¶ãŒã¯èªå·±PRã空çœã®çžæã«å¯ŸããŠãæ¥è
ã»æ¥åç®çããçãåŸåããããŸãã
- å®éã«ç§ãè¡ã£ãåæã±ãŒã¹ïŒç®å®ïŒã§ã¯ãèªå·±PRã空çœã«ããã¢ã«ãŠã³ãã®ååè¿ä¿¡çã¯ãç°¡åãªäžèšPRããã®ã¢ã«ãŠã³ãããã20ïœ40ïŒ
çšåºŠäœãã£ããšããå ±åãè€æ°å¯ããããŠããŸãïŒãããŸã§ç®å®ïŒã
- 欲ããåºäŒãã®ç®çïŒçå£äº€éãªã©ïŒã«ãã£ãŠã¯ããããã£ãŒã«ããèª å®ããäŒããã«ãããªããŸãã
2-3. ã¢ã«ãŽãªãºã ãæ€çŽ¢ã§äžå©ã«ãªãå¯èœæ§ïŒé²åºã®å·®ïŒ
äžéšã®åºäŒãç³»ã¯ãã¢ã¯ãã£ãçãããããã£ãŒã«ã®å
å®åºŠãã衚瀺é äœã«åæ ããåŸåããããŸããèªå·±PRã空æ¬ã ãšããããã£ãŒã«ãæªå®æããšå€å®ãããæ€çŽ¢ãããããã§ã®è¡šç€ºåæ°ãå°ãªããªãå¯èœæ§ããããŸããããã¯ãµãŒãã¹ããšã«å·®ããããŸãããé²åºãå¢ãããããªãæäœéã®é
ç®ã¯åããŠãããšå®å
šã§ãã
2-4. å¹Žéœ¢ã»æ§å¥ã»å°åã«ãã圱é¿ã®éãïŒéŠéœåãšå°æ¹ã®å·®ïŒ
éŠéœåã¯ãŠãŒã¶ãŒæ°ãå€ããããèªå·±PRãªãã§ãåçãšãã£ããã§æ³šç®ãããã±ãŒã¹ããããŸããå°æ¹ã¯æ¯æ°ãå°ãªããããèªå·±PRããªããšéžæè¢ãæžããããã§ãã幎霢局ã«ããå·®ãããã20代ã¯åçéèŠã30代以éã¯èª å®ãã詳现ãªãããã£ãŒã«ãéèŠããåŸåããããšæããŸãïŒå©çšè
ã®å£°ã®ç·åçå°è±¡ïŒã
2-5. å®äœéšïŒç§ãèªå·±PRãªãã§1é±é䜿ã£ããšãã®åå¿ïŒå
·äœæ°åã»ææ³ïŒ
è€æ°ã®ãã¹ãã¢ã«ãŠã³ãïŒåæã»äœéšè«ã®åæãšããŠæ±ããŸãïŒã§ã®ç®å®å ±åã§ããèªå·±PRãªããé¡åçãããç°¡æœãªã¿ã€ãã«ã®ã¿ã®ã¢ã«ãŠã³ãã§ã¯ãåå24æé以å
ã®ã¡ãã»ãŒãžåä¿¡æ°ããèªå·±PRããã¢ã«ãŠã³ããã®6å²ïœ8å²çšåºŠã§ãããèªå·±PRããè¶£å³äžèšãã«å€ããã ãã§åä¿¡æ°ã¯ç®ã«èŠããŠå¢ããããåãã«çºå±ãã確çãäžãããŸããïŒæ°å€ã¯ç®å®ïŒããã®ãããå®å
šã«ç©ºçœã«ããããããçãäžèšãæžãã ãã§å¹æããããšå®æããŸããã
3. èªå·±PRãæžããªãã§æåãã3ã€ã®çç±ïŒå¿çãšå®è·µïŒ
èªå·±PRãªãã§ãæåããã±ãŒã¹ã¯ãããŸãããã®èæ¯ãšå®è·µãã€ã³ãã解説ããŸãã
3-1. åçã§ç¬¬äžå°è±¡ãè£ããïŒé¡åçã»è¶£å³åçã®å¹æïŒ
åçã¯ãããã£ãŒã«ã®åœãç¬é¡ã®é¡åç1æãšè¶£å³åç1æãçµã¿åããããšãã人æããšãçæŽ»ã®äžç«¯ããäŒãããŸããé¡åçã¯è§£ååºŠã»æããã»èªç¶ãªç¬é¡ãéèŠãè¶£å³åçïŒã©ã³ãã³ã°ãé£ããæçãªã©ïŒã¯äŒè©±ã®å
¥ãå£ãšããŠåŒ·åã§ãããã¹ãã§ã¯ãé¡åçïŒè¶£å³åçã§åä¿¡æ°ãçŽ1.2åïœ1.5åã«å¢ãããšããç®å®å ±åããããŸãã
3-2. ã¿ã€ãã«ïŒçæãã£ããïŒã§èå³ãåŒããçç±ãšæžãæ¹
ã¿ã€ãã«ã¯æ€çŽ¢äžèŠ§ã§æåã«ç®ã«å
¥ãéšåã§ããã鱿«ã«ã«ãã§å·¡ãããŸãããïŒãããæ ç»å¥œããªäººãšæ°è»œã«è©±ãããããªã©ãç®çããããçæãæå¹ãçµµæåçŠæ¢ã§ããå
·äœçãªã¢ã¯ã·ã§ã³ïŒé£²ã¿äŒã»æ ç»ã»æ£æ©ïŒãæžãã ãã§ã¯ãªãã¯çã¯äžãããŸããèªå·±PRãªãã®ãšãã¯ã¿ã€ãã«ã§ãäœãæ±ããŠãããããæç¢ºã«ããŸãããã
3-3. ãããã£ãŒã«ã®ä»é
ç®ïŒä»äºã»è¶£å³ã»å«ç
ã»é£²é
ïŒã§ä¿¡é Œãäœãæ¹æ³
èªç±èšè¿°ããªããŠããè·æ¥ãäŒæ¥ã®éããæ¹ãè¶£å³æ¬ããã£ããåããããšã§ãã©ããªäººãããäŒããããŸããç¹ã«è·æ¥ãšäŒæ¥ã¯äŒãéã®äºå®èª¿æŽã«çŽçµãããããçžæã®å®å¿æã«ã€ãªãããŸããããšãã°ãITç³»ïŒå¹³æ¥å€ãè¿ä¿¡ããããããªã©å
·äœçã«æžãã®ãã³ãã§ãã
3-4. æ²ç€ºæ¿ãæ¥èšæ©èœã䜿ã£ãŠèªå·±PRã鿥çã«èŠãããã¯ããã¯ïŒJã¡ãŒã«æ²ç€ºæ¿ïŒ
æ²ç€ºæ¿ãã€ã¶ããæ©èœã¯ãçãæ¥åžžãåéãæãããã䟿å©ãªå Žã§ãããä»é±æ«ã«æžè°·ã§ã«ãã§è¡ãã人ããªã©ãã³ãã€ã³ãã®åéããããšãèªå·±PRãªãã§ããªã¢ã«æ¥ç¹ãäœãããããªããŸããæ²ç€ºæ¿ã¯æ€çŽ¢ã«è¡šç€ºãããããã®ã§ã掻åã®ç®å°ã«ãªããŸãã
3-5. ã¡ãã»ãŒãžã§åè² ããæŠç¥ïŒæåã®æ°è¡ã§å¥œå°è±¡ãäžããæ¹æ³ïŒ
ååã¡ãã»ãŒãžã®æåã®1ïœ3è¡ã§ã誰ãããäœãæ±ããŠãããããå
±éç¹ãã瀺ããŸããããçãèª å®ãªèªå·±ç޹ä»ãšè³ªåãæ··ãããšåå¿ãåããããã§ãïŒãã³ãã¬ã¯åŸè¿°ïŒãèªå·±PRããªãåãã¡ãã»ãŒãžã§èª å®ãã瀺ãããšãéèŠã§ãã
4. åçã»ã¿ã€ãã«ã»é
ç®ã§èªå·±PRãã«ããŒããå
·äœãã¯ïŒå®è·µç·šïŒ
ããããã¯å³äœ¿ããå
·äœãã¯ãæããŸããåçæ®åœ±ããã¿ã€ãã«ããããã£ãŒã«åãæ¹ãæ²ç€ºæ¿ã®æŽ»çšæ³ãŸã§è©³ããã
4-1. åçã®åºç€ã«ãŒã«5ã€ïŒé¡ãèŠãããç¬é¡ãæž
æœæãèæ¯ãè§£å床ïŒ
1. é¡ãèŠããïŒé¡ãã¯ã£ãããããåçã1æã¯å¿
é ã«ãæãããã»é ãããåçã¯é¿ããã
2. ç¬é¡ïŒèªç¶ãªç¬é¡ã¯å¥œå°è±¡ã硬ã衚æ
ãã芪ãã¿ããããåºãã
3. æž
æœæïŒæè£
ã髪åãæŽããŠæ®ããå
æ²¢ã®ããã·ã£ããã·ã³ãã«ãªãããã¹ãç¡é£ã
4. èæ¯ïŒãã¡ããã¡ãããèæ¯ã¯é¿ãããå
¬åãã«ãã§ãªã©èªç¶ãªå Žæã§æ®ããšè¯ãã
5. è§£å床ïŒãŒãããŠããªãããšãã¹ããã®ã€ã³ã«ã¡ã©ã§èªç¶å
ã®äžã§æ®ãã ãã§ååã§ãããããã£ãŒã«åçã¯ä¿¡é Œã®ç¬¬äžæ©ã§ãã
4-2. ã·ãã¥ãšãŒã·ã§ã³å¥åçäŸïŒè¶£å³åçãããããæ
è¡ãä»äºé¢šæ¯ãæçïŒ
- è¶£å³åçïŒãµãã«ãŒã»ã©ã³ãã³ã°ã»ã®ã¿ãŒæŒå¥ãªã©ãè¡åãåããåçã¯äŒè©±ã®ãã£ããã«ã
- ãããïŒç¬ã»ç«ãšäžç·ã®åçã¯èŠªè¿æãçãããã ããããã ãã ãšé¡ãåãããªãã®ã§æ³šæã
- æ
è¡åçïŒé¢šæ¯ã ãã§ãªãã人ç©ãå°ããåã£ãŠãããã®ãæãŸããã
- ä»äºé¢šæ¯ïŒãŠããã©ãŒã ãäœæ¥äžã®åçã¯è·æ¥ã®ä¿¡é Œæ§ãäŒããã
- æçïŒææçã®åçã¯ãå®¶åºçã»äžç·ã«æ¥œããããèŠçŽ ã瀺ããŸãã
åã·ãã¥ãšãŒã·ã§ã³ã§ã誰ãã»äœãããŠãããããåããããšããã€ã³ãã§ãã
4-3. ã¯ãªãã¯ãããããã¿ã€ãã«ïŒãã£ããã³ããŒïŒãã³ãã¬5éžãšNGäŸ
ãããããã³ãã¬ïŒçãã§å
·äœçïŒïŒ
1. ãæ ç»å¥œãã§é±æ«ã«è©±ãã人æ¢ããŠãŸãã
2. ãæžè°·ã«ãã§ã§ãã£ãã話ããŸãããïŒã
3. ãã¹ããŒã芳æŠå¥œããªæ¹ãèªã£ãŠãã ããã
4. ãç¬å¥œãã®æ¹ãæ£æ©äžç·ã«ã©ãã§ããïŒã
5. ãèª å®ã«åºäŒããã30代ã§ãïŒæ¢å©æŽããOKïŒã
NGäŸïŒæœè±¡çãããã¿ã€ãã«ïŒããããããïŒãç
œãç³»ïŒãããäŒãã人ãïŒã¯é¿ããŸããããèª å®ããšç®çã®æç¢ºãã倧åã§ãã
4-4. ãããã£ãŒã«æ¬ã®åãæ¹ïŒå¿
é é
ç®ãšæšå¥šèšè¿°ïŒè·æ¥ã»å¹Žåã»äŒæ¥ã»è¶£å³ïŒ
å¿
é çã«åãããé
ç®ïŒ
- è·æ¥ïŒæ¥çš®ã ãã§ãæžãïŒäŸïŒITç³»ã飲é£åºå€åïŒã
- äŒæ¥ïŒåæ¥äŒã¿ãå¹³æ¥å€ãå€ãçã®ç®å®ã
- è¶£å³ïŒ3ã€ãããåæããŠãããšè©±é¡ãåºããã
æšå¥šèšè¿°ïŒå¹Žåãè©³çŽ°äœæã¯åºããããªããäŸãã°ã幎åã«ã€ããŠã¯äŒã£ãŠããçžè«ããªã©æ§ããã«ããŠä¿¡é Œæãä¿ã€æ¹æ³ããããŸãããããã£ãŒã«ã¯çžæã®å®å¿æãæèããŠæžãã®ãã³ãã§ãã
4-5. æ²ç€ºæ¿ã»ã€ã¶ããïŒJã¡ãŒã«ã®æ¥èšæ©èœïŒã䜿ã£ããµãPRæ¹æ³ãšæçš¿äŸ
æ²ç€ºæ¿æçš¿äŸïŒãä»é±æ«ã«æ°å®¿ã§æ ç»èŠã«è¡ã人ããŸãããïŒäžç·ã«è¡ããæ¹ãããæ°è»œã«ã¡ãã»ãã ããã
ã€ã¶ããäŸïŒãæè¿ã«ãã§å·¡ãã«ã¯ãŸã£ãŠãŸããããããããã°æããŠãã ããïŒã
çãå
·äœçã«å Žæãæéã瀺ããšãããã³ã°ãæ©ããªããŸããæ²ç€ºæ¿ã¯èªå·±PRãè£ãå ŽãšããŠæŽ»çšããŸãããã
5. ååã¡ãã»ãŒãžïŒããåããã³ãã¬ïŒèªå·±PRãªãåæã§äœ¿ããïŒ
ããã§ã¯ãå®éã«äœ¿ãããã³ãã¬ãç®çå¥ã»å¹Žä»£å¥ã«åããŠç޹ä»ããŸããæé¢ã¯çãã§èª å®ããã€äŒè©±ã®ç³žå£ãšãªã質åãå
¥ããã®ãéåã§ãã
5-1. ååãããã€ãã³ãã¬ïŒäŸæã»20ä»£ç·æ§åãã»30代女æ§åãïŒ
20ä»£ç·æ§åãïŒé£²ã¿åã»ã©ã€ãïŒïŒ
ãã¯ãããŸããŠãâ¯â¯ïŒããã¯ããŒã ïŒã§ãããããã£ãŒã«æèŠããŠæ ç»å¥œããšæžãããŠãã®ã§ã¡ãã»ããŸããïŒããããã®äœåãããã°æããŠãã ãããæ°è»œã«è©±ãããå¬ããã§ããã
30代女æ§åãïŒçå£å¯ãïŒïŒ
ãããã«ã¡ã¯ãâ¯â¯ãšç³ããŸããåçã®ã«ãã§åçãçŽ æµã§ã¡ãã»ãŒãžããŸããã鱿«ã«ãã£ãã話ããæ¹ãæ¢ããŠããŸããå·®ãæ¯ããªããã°ãä»äºãäŒæ¥ã®éããæ¹ãæããŠãã ãããã
ãã€ã³ãïŒé·æã¯é¿ããèªå·±ç޹ä»ïŒååã幎霢ïŒïŒå
±éç¹ïŒè³ªåã®ã»ããã§ã
5-2. ã©ã€ããªé£²ã¿ååéãã³ãã¬ãšèªå°ãããŒïŒè¿ä¿¡çãäžããé ïŒ
ãã³ãã¬ïŒ
ãããã°ãã¯ãâ¯â¯ã§ãããã€ãä»äºåž°ãã«è»œã飲ãã®ã奜ãã§ããæ°è»œã«äžç·ã«é£²ãã人æ¢ããŠãŸãããããã°å¥œããªãé
æããŠãã ããïŒã
èªå°ãããŒïŒè¿ä¿¡çãäžããé ïŒïŒ
1. å
±éç¹ãèŠã€ããïŒè¶£å³ãå°åïŒ
2. 軜ãã®è³ªåã§è¿ä¿¡ããŒãã«ãäžããïŒå¥œã¿ã®é£²ã¿ç©ã¯ïŒïŒ
3. æ¥æåè£ã3ã€æç€ºããŠçžæã®åå¿ãèŠãïŒäŸïŒéæãåæã®å€ïŒ
5-3. çå£äº€éåžæçšãã³ãã¬ïŒèª å®ããåºãçæäŸïŒ
ãã¯ãããŸããŠãâ¯â¯ïŒ30代ã»äŒç€Ÿå¡ïŒã§ããå°æ¥ãèãããããä»ãåããããããŠç»é²ããŸãããäŒæ¥ã¯æçãæ£æ©ã楜ããã§ããŸãããŸãã¯ã¡ãã»ã§ã話ãããŠãåãããªãšæããããã£ããäŒãããå¬ããã§ããã
ãã€ã³ãïŒç®çãæç¢ºã«ãã§ãæŒãä»ããªãããŒã³ã§ã
5-4. è¿ä¿¡ãæ¥ãªããšãã®åéãã³ãã¬ãšã¿ã€ãã³ã°ïŒå¥œæåºŠãäžããªãã³ãïŒ
åéã¿ã€ãã³ã°ïŒååéä¿¡ãã3ïœ5æ¥åŸãç®å®ããã€ãããªããªããã1åã ãã
åéãã³ãã¬ïŒ
ãå
æ¥ã¯ã¡ãã»ãŒãžå€±ç€ŒããŸããããããããã°æ°è»œã«ã話ããŸãããïŒâ¯â¯ïŒäŒæ¥ã¯æ ç»ãããèŠãŸãïŒã¿ãããªè©±é¡ãåãããã§ããã
ã³ãïŒçžæã«ãã¬ãã·ã£ãŒãäžããã話é¡ãå€ããŠãªã©ã€ãããã®ã广çã
5-5. åçãªãçžæãžã®å¯Ÿå¿ãã³ãã¬ïŒå®å
šã«è·é¢ã枬ãæäŸïŒ
åçãªãçžæã«äŒãã®ã¯ãªã¹ã¯ãé«ãããæ
éã«ããŸãã¯çãããåãã§ä¿¡é Œæ§ã確èªããŸãããããã³ãã¬ïŒ
ãåçããŸã èŠãããªãããã§ããããŸãã¯ã¡ãã»ã§æ¥œãã話ããã°å¬ããã§ãããããã°è¶£å³ãäŒæ¥ã®éããæ¹ãæããŠãã ãããå®å¿ã§ãããåç亀æãæ€èšããŸããã
ç®çã¯çžæã®èª å®ããæž¬ãããšãåç亀æã«ã¯æ®µéçãªä¿¡é Œæ§ç¯ãå¿
èŠã§ãã
6. ãããã£ãŒã«å®äŸïŒèªå·±PRãªãâæ¹ååŸïŒå
·äœããã©ãŒã¢ãã¿ãŒ5äŸïŒ
以äžã¯å®éã«äœ¿ããæ¹åäŸã§ããåäŸããšã«BeforeâAfterã䜿ã£ãåçãã¿ãŒã³ãéã£ãã¡ãã»ãŒãžãåå¿çã®å€åïŒç®å®ïŒã瀺ããŸãã
6-1. 20ä»£ç·æ§ã»åŠçïŒè¶£å³ïŒãµãã«ãŒïŒâ BeforeïŒPR空çœïŒïŒAfterïŒåçïŒã¿ã€ãã«ïŒé
ç®æ¹åïŒ
BeforeïŒèªå·±PR空çœãé¡åç1æïŒé ç®ïŒãã¿ã€ãã«ãããããã
AfterïŒé¡åçïŒäžå身ã®ç¬é¡ïŒïŒè¶£å³åçïŒãŠããã©ãŒã ã§ãã¬ãŒäžïŒãã¿ã€ãã«ã鱿«ã¯ãµãã«ãŒä»²éåéäžïŒãããããã£ãŒã«ã«ã鱿«ã¯ããããµã«ãããŠããŸãã詊å芳æŠã奜ãã§ãã
çµæïŒç®å®ïŒïŒåä¿¡æ°ãçŽ1.8åã«ãäŒè©±ç¶ç¶çãåäžã
6-2. 30代女æ§ã»äŒç€Ÿå¡ïŒè¶£å³ïŒã«ãã§å·¡ãïŒâ BeforeïŒAfterïŒåçãšæ²ç€ºæ¿æçš¿ã§ã«ããŒïŒ
BeforeïŒèªå·±PR空çœãåçã¯ç«ã ããã¿ã€ãã«ãªã
AfterïŒé¡åçïŒã«ãã§åçãã¿ã€ãã«ãã«ãã§å·¡ã仲éåéããæ²ç€ºæ¿ã«ãæ¥é±æ«è¡šåéã§ã«ãã§ãããäºå®ãäžç·ã«ã©ãã§ããïŒããšæçš¿
çµæïŒç®å®ïŒïŒãããã³ã°çãåäžããå®éã«2åç®ã®é£²ã¿ã»ãè¶ã«ã€ãªãã£ãäŸããã
6-3. 40ä»£ç·æ§ã»äŒç€Ÿå¡ïŒé¢å©æŽããïŒâ BeforeïŒAfterïŒèª å®ãã瀺ãçæïŒã¡ãã»ãŒãžãã³ãã¬ïŒ
BeforeïŒèªå·±PR空çœãã¿ã€ãã«ãåã¹ã¿ãŒãã
AfterïŒã¿ã€ãã«ãèª å®ã«åºäŒããã40代ã§ããããããã£ãŒã«é
ç®ã§ãé¢å©æŽããïŒåã©ãã¯äžç·ã«æ®ãããŠããŸããïŒå¿
èŠãªã説æããŸãïŒããšçãèšèŒãååã¡ãã»ã¯çå£å¯ããã³ãã¬ãå©çšã
çµæïŒç®å®ïŒïŒçå£äº€éãæ±ããçžæããã®è¿ä¿¡çãæ¹åã
6-4. 30代ã·ã³ã°ã«ãã¶ãŒâ BeforeïŒAfterïŒåã©ãæ
å ±ã¯ãŒãããŠå®å¿æãåºãæ¹æ³ïŒ
BeforeïŒèªå·±PRã«è©³çްãªå®¶ææ
å ±ãªãïŒç©ºçœïŒ
AfterïŒåçã¯åã©ããšäžç·ã®ãã®ã¯é¿ããè¶£å³ãä»äºã§ã®åçãäžå¿ã«ããããã£ãŒã«ã«ãå®¶äºãšä»äºã§å¿ããã§ãããäŒæ¥ã¯å®¶æã§åºãããã®ã楜ãã¿ã§ãïŒè©³çްã¯äŒã£ãŠããïŒããšèšèŒã
çµæïŒç®å®ïŒïŒãã©ã€ãã·ãŒãå®ãã€ã€èª å®ããäŒããŠè¿ä¿¡ãå¢å ã
6-5. å°æ¹åšäœãŠãŒã¶ãŒïŒç°èã§ã®äœ¿ãæ¹ïŒâ BeforeïŒAfterïŒæ€çŽ¢ãã£ã«ã¿ãŒãšäŒããæéã®å·¥å€«ïŒ
BeforeïŒèªå·±PR空çœãåçããã ãæŽ»åæéäžæ
AfterïŒå®æçãªæ²ç€ºæ¿æçš¿ã§ãå¹³æ¥å€ã»åæ¥æŒããäŒããããæšãæèšãã¿ã€ãã«ã«ãå°æ¹ã»é±æ«äŒãã人æè¿ããšèšèŒã
çµæïŒç®å®ïŒïŒããåãã®å¹çãäžãããäŒãçŽæãŸã§ã€ãªããããããªã£ãäŸå€æ°ã
ïŒâ»åå¿çã®æ°å€ã¯åæããŒã¿ãå©çšè
ã®å£°ãããšã«ãããç®å®ãã§ããïŒ
7. æ¥è
ã»ãµã¯ã©ã»å±ãªããŠãŒã¶ãŒã®èŠåãæ¹ãšJã¡ãŒã«ã§ã®å¯Ÿç
å®å
šã«äœ¿ãããã®èŠåãæ¹ãšå¯Ÿå¿æé ã¯æãéèŠã§ããèŠåãæ¹ã®ãã€ã³ããšãééãããšãã®å¯ŸåŠæ³ãå
·äœçã«ãŸãšããŸãã
7-1. æ¥è
ã»ãµã¯ã©ã®å
žåãã¿ãŒã³ïŒååããLINEèŠæ±ãé«é »åºŠã®èªå°ããããã£ãŒã«åçãã¢ãã«çŽïŒ
- ååã¡ãã»ãŒãžã§å€éšé£çµ¡å
ïŒLINEãã¡ãŒã«ïŒãããã«èŠæ±ããã
- ããã«å人æ
å ±ãäŒãããšãæ¥ãããé«é »åºŠã§ãæè³ããããžãã¹ãã®è©±é¡ãåºãã
- ãããã£ãŒã«åçãæããã«ã¢ãã«çŽã§äžèªç¶ã«çŸããã»ç·æ§ã®å Žåã¯çèãé«çŽè»ãªã©ã匷調ããŠããã
ãããã¯å
žåçãªæ¥è
ãã¿ãŒã³ã§ããéåæãæãããè·é¢ã眮ããŸãããã
7-2. Jã¡ãŒã«ã®å¹Žéœ¢ç¢ºèªã»éå ±æ©èœã®äœ¿ãæ¹ïŒå
·äœæäœæé ïŒ
äžè¬çãªæäœæé ïŒç»é¢ã®è¡šèšã¯å€åããå¯èœæ§ããïŒïŒ
1. ãã€ããŒãž â æ¬äººç¢ºèªïŒå¹Žéœ¢ç¢ºèªïŒã¡ãã¥ãŒãéãã
2. 身å蚌ïŒé転å
蚱蚌ãå¥åº·ä¿éºèšŒãªã©ïŒã®åçãã¢ããããŒããå¿
èŠç®æã ãé ããå Žåã¯èŠçŽã«åãããŠåŠçã
3. ã¢ããããŒãåŸãéå¶ã確èªããŠãå¹Žéœ¢ç¢ºèªæžã¿ã衚瀺ãä»ãã
éå ±ã»ãããã¯ïŒçžæã®ãããã£ãŒã«ããŒãžãŸãã¯ã¡ãã»ãŒãžç»é¢ã«ãéå ±ãããããã¯ãã®ãã¿ã³ãããå Žåãå€ãã§ããäžå¯©ãªã¡ãã»ãŒãžãåãåã£ããéããã«éå ±ããã¹ã¯ãªãŒã³ã·ã§ãããä¿åããŠãããšå®å¿ã§ãã
7-3. éå ±ã»ãããã¯åŸã®å¯ŸåŠæ³ãšéå¶ã®å¯Ÿå¿æåŸ
å€ïŒå®äŸïŒ
éå ±åŸã¯éå¶ãå
容ã確èªããéåãèªããããã°ã¢ã«ãŠã³ã忢ãã¡ãã»ãŒãžåé€ãªã©ã®åŠçœ®ãè¡ãããŸãã察å¿ãŸã§ã®æéã¯éå¶äœå¶ã«ãããŸããã24ïœ72æé以å
ã«äœããã®èªåè¿ä¿¡ãæ¥ãããšãå€ãã§ãïŒç®å®ïŒããŸãèªåã®è¢«å®³é²æ¢ã®ããã«ã¹ã¯ãªãŒã³ã·ã§ããä¿åããããã¯ãå¿ããã«è¡ããŸãããã
7-4. å®éã«ééããã±ãŒã¹ãšç§ã®å¯Ÿå¿ïŒäœéšè«ïŒ
åæãããäœéšè«ã®äŸã§ããããã¢ã«ãŠã³ããååã§LINE亀æã匷ãèŠæ±ããŠãããããçè
ã¯ããã«ãããã§è©±ããŸãããããšè¿ä¿¡ããçžæã®åå¿ãåŸ
ã¡ãŸãããçžæã¯ãã€ããLINEãè¿«ã£ãããéå ±âãããã¯ãçµæãéå¶ããã察å¿ããŸããããšããé£çµ¡ãæ¥ãŠãåæ§ã®è¢«å®³ãé²ããŸããããã®çµéšãããå€éšãžã®èªå°ïŒèŠèŠæãã匷ãããããããŸãã
7-5. ãªã¢ã«ã«äŒããšãã®å®å
šã«ãŒã«5ã€ïŒå
Œ
±ã®å ŽæãæŒéãå人ã«ç¥ããããçŸéæããªãçïŒ
1. å
Œ
±ã®å Žæã§äŒãïŒã«ãã§ãé§
åšèŸºã®äººéãã®å€ãå ŽæïŒã
2. æŒéã®æé垯ãåºæ¬ã«äºå®ãç«ãŠãã
3. äŒãåã«å人ãå®¶æã«äŒãæ¥æãšå ŽæãäŒããã
4. çŸéã倧éã«æã¡æ©ããªããå¿
èŠãªãICã«ãŒãã§æ¯æãã
5. 身å蚌ã®èŠãåãã¯æ
éã«ãå¿
èŠãªãéå¶ã®å¹Žéœ¢ç¢ºèªã§æžãŸããã
ãããã¯åºæ¬çãªå®å
šå¯Ÿçã§ããéåæãæãããå³åº§ã«ãã®å Žãé¢ããŸãããã
8. ãã€ã³ã管çã»èª²éã®ã³ãïŒç¡é§æã¡ãé²ãïŒ
Jã¡ãŒã«ã¯ãã€ã³ãå¶ã®ãµãŒãã¹ãå€ããç¡é§ãªèª²éãé¿ããããšãéèŠã§ãããã€ã³ãæ¶è²»ã®ä»çµã¿ãçè§£ããŠå¹çãã䜿ããŸãããã
8-1. Jã¡ãŒã«ã®ãã€ã³ãæ¶è²»ã®ä»çµã¿ïŒæ²ç€ºæ¿ã»ã¡ãã»ãŒãžã»ãããé²èЧã®è²»çšïŒ
ãã€ã³ãæ¶è²»ã¯ãµãŒãã¹ã«ããç°ãªããŸãããäžè¬çã«ã¯æ²ç€ºæ¿æçš¿ã»ã¡ãã»ãŒãžéä¿¡ã»åçé²èЧã«ãã€ã³ããæ¶è²»ãããŸããäŸãã°ãã¡ãã»ãŒãžéä¿¡ã¯æ°ãã€ã³ãããç»åé²èЧã¯è¿œå ãã€ã³ãããšãã£ãä»çµã¿ãäžè¬çã§ãïŒæ°å€ã¯ãµãŒãã¹ããã£ã³ããŒã³ã§å€åããŸãïŒãéèŠãªã®ã¯ããã€ã³ããäœã«äœ¿ããããæŠç¥çã«æ±ºããããšã§ãã
8-2. ç¡æã§äœ¿ããç¯å²ãšææã§å¹çåã§ããå Žé¢ïŒåçé²èЧãè¿ä¿¡çåäžïŒ
- ç¡æç¯å²ïŒãããã£ãŒã«é²èŠ§ãæ²ç€ºæ¿ã®é²èЧãåä¿¡ã¡ãã»ãŒãžã®ç¢ºèªïŒãã ãéä¿¡ã¯ãã€ã³ãå¶ãå€ãïŒã
- ææã§å¹çåïŒç»åé²èЧãå³è¿ä¿¡ããããã£ãŒã«ç®ç«ã¡æ©èœïŒåªå
衚瀺ïŒãªã©ã¯èª²éã§å¹æãäžããããå Žé¢ã§ããåºäŒãã®å¹çãéèŠãããªãããã€ã³ããéå®çã«è³Œå
¥ããŠãã¹ãããã®ãç¡é§é²æ¢ã«ãªããŸãã
8-3. ãã€ã³ããç¯çŽããã¡ãã»ãŒãžã®æžãæ¹ïŒçãæç¢ºã«ïŒ
- çšä»¶ãæç¢ºã«ïŒååã§é·æãæžãããããçãèªå·±ç޹ä»ïŒè³ªåã§ãã€ã³ãç¯çŽã
- ãã³ãã¬ã䜿ãåãïŒå¹æçãªãã³ãã¬ãŒããçšæããŠãããç¡é§ãªè©Šè¡é¯èª€ãæžããã
- åçã§èª¬æïŒæç« ã§ãã©ãã©æžãããããããã£ãŒã«åçãšçæã§èå³ãåŒãæ¹ãå¹ççã§ãã
8-4. ãã£ã³ããŒã³ãã¯ãŒãã³ã®èŠã€ãæ¹ïŒå
¬åŒã¢ããªã»ã¡ã«ãã¬ïŒ
å
¬åŒã¢ããªãã¡ã«ãã¬ãã¢ããªã¹ãã¢ã®ã»ãŒã«æ
å ±ããã§ãã¯ãããšããã€ã³ãå¢éãã£ã³ããŒã³ãåå賌å
¥ããŒãã¹ãèŠã€ããããšããããŸãã宿çã«ã¢ããªå
ã®ãç¥ããããã§ãã¯ããŸãããã
8-5. ä»ãµãŒãã¹ãšã®è²»çšå¯Ÿå¹ææ¯èŒïŒããããŒã¡ãŒã«ãPCMAXãTinderã®æéæïŒ
- ããããŒã¡ãŒã«ïŒPCMAXïŒãã€ã³ãå¶ã§æ²ç€ºæ¿æåã匷ãããã€ã³ãæ¶è²»ãæ¯èŒççºçããããã
- TinderïŒåºæ¬ç¡æïŒææãã©ã³ããïŒããããã³ã°ã¢ããªåã§åçãšã¹ã¯ã€ãéèŠã
ç®çã«åãããŠäœ¿ãåããã®ãå¹ççã§ããããšãã°ãã©ã€ããªé£²ã¿åæ¢ããã¯Tinderãã¯ã¯ã¯ã¯ã¡ãŒã«ããçå£ãªåºäŒããã¯ãããã£ãŒã«å
å®ã®Jã¡ãŒã«ã»ããããŒã¡ãŒã«ã䜵çšããæ¹æ³ã广çã§ãã
9. ãããã質åïŒFAQïŒãšãã©ãã«ã·ã¥ãŒãã£ã³ã°
ããã§ã¯ãŠãŒã¶ãŒãã¶ã€ãããããçåãQ&A圢åŒã§åçããŸããçãå®çšçã«ãŸãšããŠããŸãã
9-1. ãèªå·±PRãªãã§æ¬åœã«äŒããïŒã â å®äŸãšæåçã®ç®å®
çãïŒäŒããŸãããã ãæåçã¯èªå·±PRããã®ã¢ã«ãŠã³ãããäœããªãåŸåããããŸããåçãšã¿ã€ãã«ããããã£ãŒã«ã®å®åé
ç®ãäžå¯§ã«åããååã¡ãã»ã§èª å®ãã瀺ãã°äŒãã確çã¯å€§ããäžãããŸãïŒæåçã®æ°å€ã¯å©çšç°å¢ã«ãã倧ããå€åãããããç®å®ããšããŠæããŠãã ããïŒã
9-2. ããããã£ãŒã«åçãèŒããããªããâ ä»£æ¿æ¡ïŒé¡ä»¥å€ãè¶£å³åçïŒãšæ³šæç¹
é¡åçãèŒããããªãå Žåã¯è¶£å³åçãåŸãå§¿ãæå
ã®åçã§æŽ»åã瀺ãæããããŸãããã ãåçãªãã¯æ¥µç«¯ã«ä¿¡é ŒåºŠãäžãããäŒãã®ãé£ãããªãã®ã§ãæçµçã«ã¯é¡åç1æã¯å
¬éããã®ãç¡é£ã§ããã©ãããŠãèŒããããªãå Žåã¯æ¥èšãæ²ç€ºæ¿ã§é »ç¹ã«æŽ»åããŠèª å®ãã瀺ããŸãããã
9-3. ãè¿ä¿¡ãæ¥ã«éåãããâ å¯èœæ§ãšå¯Ÿå¿ãããŒïŒåŸ
ã€âåéâåæ¿ïŒ
å¯èœæ§ïŒçžæã®å¿ãããå¥ã®åºäŒããåçŽã«èå³äœäžãªã©ã察å¿ãããŒïŒ
1. ãŸãåŸ
ã€ïŒ2ïœ3æ¥ïŒ
2. 軜ããã©ããŒã1åéãïŒå§ããããªãïŒ
3. åå¿ããªããã°æ¬¡ã«åãæ¿ãã
ç²ãããã¯é广ã§ãã
9-4. ã幎霢確èªã§åŒŸããããâ å¿
èŠæžé¡ãšåæåºã®ã³ãïŒé転å
èš±ã»ä¿éºèšŒïŒ
äžè¬çã«äœ¿ããæžé¡ã¯é転å
蚱蚌ãå¥åº·ä¿éºèšŒããã¹ããŒããªã©ã§ããå人æ
å ±ã®ãã¹ãã³ã°ãå¯èœãªå Žåã¯ãäžèŠãªç®æïŒèšå·çªå·çïŒãé ããŠæåºã§ããã±ãŒã¹ããããŸããæåºæã¯ç»åãé®®æãã€å
šäœã確èªã§ããããšãæèããŸãããã
9-5. ãéäŒããããã£ãŒã«åé€ã®æ¹æ³ãâ æé ãšåç»é²æã®æ³šæç¹
éäŒã¯ãã€ããŒãžã®ã¢ã«ãŠã³ãèšå®ããè¡ãããšãå€ãã§ããéäŒåã«ææãã€ã³ããæ®ã£ãŠããå Žåã¯æ¶è²»ãè¿éã®èŠçŽã確èªããŠãã ãããåç»é²æã¯éå»ã®è¡åãåŒãç¶ãããªãå ŽåããããŸãããåäžæ
å ±ã§åç»é²ãããšéå¶åŽã§å¶éãããã±ãŒã¹ãããã®ã§æ³šæãå¿
èŠã§ãã
10. ãŸãšãïŒä»æ¥ããã§ãã3ã€ã®ã¢ã¯ã·ã§ã³ïŒç§ã®ããããïŒäœéšè«ïŒ
æåŸã«ããã®èšäºãèªãã ä»ããã§ããå®è·µçã¢ã¯ã·ã§ã³ã3ã€æããŸããçæéã§å¹æãåºãããé ã§ãã
10-1. ä»ããããã¹ã3ã€ïŒåçã1æå€æŽãã¿ã€ãã«ã1ã€æžããååã¡ãã»ãŒãžã®ãã³ãã¬ãä¿åïŒ
1. åçã1æå·®ãæ¿ãïŒç¬é¡ã®é¡åçã1æå
¥ããã
2. ã¿ã€ãã«ã1ã€å€æŽïŒç®çãæç¢ºãªçæã«æžãæããã
3. ååã¡ãã»ãã³ãã¬ãä¿åïŒãã䜿ããæé¢ã3ãã¿ãŒã³çšæããŠããã
ããã ãã§è¿ä¿¡çãæ¹åããã±ãŒã¹ãå€ãã§ãã
10-2. ç§ã®äœéšè«ïŒJã¡ãŒã«ã§èªå·±PRãªãâåçãšäžèšã§äŒããäŸãåçç¹ãïŒ
åæäœéšã®ãŸãšãã§ããèªå·±PRã空çœã«ããç¶æ
ã§å§ããã¢ã«ãŠã³ãã¯æåã®æ°æ¥ã§åå¿ãå°ãªãã£ããããé¡åçãç¬é¡ã®ãã®ã«å·®ãæ¿ããã¿ã€ãã«ããæ ç»å¥œãã§ãïŒæ°è»œã«è©±ãã人æè¿ãã«å€æŽããŸããããã®åŸãåä¿¡æ°ãå¢ãã3人ãšçŽæ¥äŒè©±â1人ãšå®éã«äŒããšãããŸã§é²ã¿ãŸãããåçç¹ã¯ãæåã«å®å
šç¢ºèªããã£ãšåŸ¹åºãã¹ãã ã£ããããšãå察é¢åã«è¡ã質åã確èªãæ ããªãããæ³šæããŸãããã
10-3. é·æçã«ä¿¡é Œãäœãæ¹æ³ïŒå®ææçš¿ã»èª å®ãªè¿ä¿¡ã»ãããã£ãŒã«æŽæ°ïŒ
- 宿çã«æ²ç€ºæ¿ãã€ã¶ãããæçš¿ããŠã¢ã¯ãã£ãããä¿ã€ã
- ã¡ãã»ãŒãžã¯èª å®ãã€ãã³ãããè¿ä¿¡ããç¿æ
£ãã€ããã
- 宿çã«ãããã£ãŒã«ãæŽæ°ããæ¬ã®è¶£å³ïŒæè¿å§ããããšïŒã远èšããã
ãããã¯çæçãªåå¿ã ãã§ãªããé·æçãªä¿¡é Œæ§ç¯ã«æå¹ã§ãã
10-4. ä»ãµãŒãã¹äœµçšã®ãããïŒããããŒã¡ãŒã«ã»PCMAXãšäœ¿ãåããçç±ïŒ
ç®çå¥ã®äœ¿ãåãäŸïŒ
- æ°è»œãªåºäŒãïŒTinderãã¯ã¯ã¯ã¯ã¡ãŒã«
- æ²ç€ºæ¿ã§ããŒã«ã«ãªäººãšäŒãããïŒJã¡ãŒã«ãããããŒã¡ãŒã«ãPCMAX
è€æ°ãµãŒãã¹ã䜵çšããããšã§æ¯æ°ãå¢ããæå確çãäžãããŸãã䜿ãåãã®éã¯ç²ããããªããã1ïœ2ãµãŒãã¹ã«çµãã®ãããããã§ãã
10-5. æåŸã®æ³šæïŒå®å
šç¬¬äžã§ãæªãããšæãããå³éå ±ã»äŒããªãããš
åºäŒãã§äžçªå€§äºãªã®ã¯å®å
šã§ããå°ãã§ãéåæãæãããäŒããªããéå ±ãããå®éã«äŒãå Žåã¯å
Œ
±ã®å Žãéžã¶ããšãã£ãåºæ¬ã«ãŒã«ã培åºããŠãã ããã
ãã®èšäºã®ãŸãšã
- çµè«ïŒèªå·±PRãªãã§ãåºäŒããããåçã»ã¿ã€ãã«ã»ãããã£ãŒã«é
ç®ã§ãã£ããã«ããŒããããšãå¿
é ã
- ä»ããããããšïŒç¬é¡ã®åç1æãç®çããããã¿ã€ãã«ãååã¡ãã»ãã³ãã¬ã®æºåã
- å®å
šå¯ŸçïŒå€éšèªå°ã»åçãªãã¯èŠèŠæã幎霢確èªãšéå ±æ©èœã掻çšããã
- é·ææŠç¥ïŒå®ææçš¿ãšèª å®ãªå¯Ÿå¿ã§ä¿¡é Œãç©ããè€æ°ãµãŒãã¹ã®äœµçšãæ€èšã
PCMAX æ€çŽ¢ã®ä»æ¹ïœæ²ç€ºæ¿ã»ãããã£ãŒã«ã»ã¢ããªå¥ã®å®å
šã¬ã€ãïŒåå¿è
åãïŒ
åºå
žã»åè
ã»Jã¡ãŒã«ïŒå
¬åŒãµã€ãã»å©çšèŠçŽïŒ
ã»ããããŒã¡ãŒã«ïŒå
Œξ
å ±ïŒ
ã»PCMAXïŒå
Œξ
å ±ïŒ
ã»ã¯ã¯ã¯ã¯ã¡ãŒã«ïŒå
Œξ
å ±ïŒ
ã»ã¢ããªã¹ãã¢åã¬ãã¥ãŒïŒå©çšè
ã®å£°ã®ç·åçåèïŒ